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eCommerce with Online Shopping Carts for Web Stores

July 13, 2014 by Ray

Sell retail products on your website.
Integrate one of many popular Shopping Carts into your website to make sales to people not just in your immediate area, but across the USA or even the world! Attraction can set this up for you and integrate PayPal or another payment processing method of accepting major credit cards (VISA, MasterCard, Amex, Discover). Carts we have used include Miva Merchant, Zen Cart, Mal’s eCommerce and the highly ranked 3D Cart.

The type of cart will depend upon the number of products and categories of items that you wish to sell. You can set and change item information, photos, pricing, tax rates, shipping charges and other product variables. Your online store could be the main part of your site, or a secondary feature.

Start your online store in 60 seconds

Make it easy for customers to purchase from you and you can generate repeat business.

Integrate Storefront with Site Design

Use similar colors and graphics to fully incorporate your Shopping Cart pages with the rest of your site to
maintain a consistent image. Some carts have design templates to choose layouts from, while others simply allow
control over colors, logos and certain graphics.

If you intend to use PayPal, be sure to integrate your logo and colors in that account as well. It does not look professional to use the default white page with only your email address in the page header!

Please fill out our form and we’ll let you know how we can help you!


Serving the entire USA:
Boston, New York, Philadelphia, Baltimore, Washington, Richmond, Charlotte, Atlanta, Miami, Detroit, Chicago, St. Louis, Denver, Houston, Minneapolis, Dallas, New Orleans, Mobile, Nashville, Seattle, Portland, San Francisco, San Jose, Los Angeles, Phoenix, …and all towns in between!

Filed Under: General, Internet Marketing, Web Design

Best Use of Photos & Images for Your Website

April 13, 2014 by Ray

It may be easier and faster to purchase stock photos for your website, instead of
taking pictures yourself or hiring a photographer.

There are many online stock images sites. Get Royalty-Free Photos and Vectors from DepositPhotos clipart/images.

Pay-As-You-Go Images
Websites allow download of images for your website or other marketing use.
Smaller sizes that cost from $1-6. Minimum size of 350 x 350 pixels is fine for web.

Buy and email them to me them or call to discuss.

Stock Images for Free

Optimize Images for Your Website

Here are some tips and requirements for re-sizing and uploading photos and other images to your Attraction Website Design site (and most others as well).

Re-size Image (reduce dimensions and file size)
First, you must optimize the photo or graphic to reduce the dimensions and file size to an appropriate
degree for internet viewing. Photos out of a digital camera may have dimensions as large as 4000 pixels by 3000 pixels and file size of 3-8 MegaBytes (MB). For the web, these numbers must be much lower, for instance, 350 pixels by 250 pixels and under 80 KiloBytes (KB).
Follow these steps, generally:

Open the image in editting software such as Photoshop, Windows Picture and Fax Viewer, or another program that came installed on your PC or came with your digital camera, scanner or printer. Specific procedures are listed below for using Microsoft Paint, which comes installed on many PC’s. When you do the following steps, you may want to “Save As” a different name, so that you still have a full size original.

1. Crop the image to get rid of any unimportant parts except for the subject(s) of the photo/picture.

2. Reduce the width/height, maintaining the proper ratio. It may start as over 1200px of both and you need it to be at least under 500px for both for a very large display and as little as 150-250px for an large thumbnail size.

3. Doing both of these will greatly reduce the “file size”. For a regular size
photo on a website, we need it to be under 80kb, unless it will be appearing in a new window as a blown-up size. If the file size is too high, many imaging software programs will allow you to reduce the “image quality” (for example, from maybe 95% to 85%)

Using Microsoft Paint image editor

  1. Click on the Start Menu
  2. Select All Programs
  3. Select Accessories
  4. Click on Paint
  5. Click on File and then Open
  6. When the Open Dialog Box appears locate the file you wish to reduce and click the Open button
  7. With the image displayed in the Paint program click on the Image menu option and then click on Stretch/Skew
  8. The Stretch/Skew window has two options in the Stretch section Horizontal and Vertical
  9. Enter a number less than 100 into both the Horizontal and Vertical fields
  10. Be sure to enter the same number into both fields.
  11. Entering different numbers will change the shape of the image.
  12. Repeat steps 7 – 10 until the desired image size is achieved
  13. Do not make the image larger than the sample image below
  14. To save the image Click File
  15. Click Save As
  16. Name the file in the File Name field
  17. Select JPEG(*.JPG, *.JPEG, *.JPE, *.JFIF) in the Save As Type field
  18. Click Save button

Clipart for Marketing

iCLIPART.com

Contact Webmaster Ray if you still have questions!

Attract interest. Attract Business.


Filed Under: Web Design

Add Video To Your Website

December 6, 2013 by Ray

A short, informative video can do more to sell a client than lengthy pages of text. When a visitor sees that your video is just 30 or 60 seconds, they’re more likely to view it, knowing that you’ll get to the point and they won’t we wasting 2 or 5 or 10 minutes.

Be creative to make it memorable.  Include these to create a compact message that will be easily understood:

  • Voiceover as images display for just 2-3 seconds each
  • Video clips of you and/or product demonstrations
  • Captions – especially when showing samples of your work
  • Music – even a little can make it more fun

Here’s a video that I did myself, using only a digital camera and free “Windows Movie Maker” software:

Call me with questions!

Filed Under: General, Internet Marketing Tagged With: marketing video, web video, website video, youytube video

Website Pages – Testimonials & Portfolio

October 1, 2013 by Ray

Testimonials

Demonstrate your effectiveness to potential customers by providing positive feedback that you’ve received from current ones. Reinforce the fact that you are trustworthy, reliable, and get the job done correctly. You should include a minimum of four. If you don’t already have any, request them from happy customers. Explain that they can benefit by including a link to their own website!

Testimonial page on website
A Testimonials page shows that customers appreciate what you have accomplished for them or the problem you have solved.

Portfolio / Customer List

Offer snapshots (literally and figuratively) of successful projects or the names of client companies. If possible, include a small photo or the logo of each client. Link to client websites and include contact information if they agree.

Comparison to competitors

Compare your product side by side with one or more competitors to persuade visitors to choose yours. A checklist format works well to lead people to the right conclusion. After a head to head comparison, you can add supplementary information such as product history, applications for use and any relevant statistics.

You can even tout your own website as providing better customer support.

before and after photos
Photos showing before and after are the easiest way to display results. You may also compare your work with that of a less qualified competitor.

Tutorials

Provide tutorials or step-by-step guides to illustrate how the customer can easily use and benefit from your product/service. This information can be more focused than general articles which offer objective advice. Take visitors by the hand and carefully walk them through the steps to use what you’re selling. The longer you keep them at your site, the better chance of a sale.

Filed Under: Web Design Tagged With: important website pages, portfolio page, testimonials page, web designer, website content, website pages

Website Pages – Contact Us & Directions to Location

August 2, 2013 by Ray

Don’t spend alot of time convincing prospects that you have the best products or services known to man, but then forgetting to make it easy to get in touch!  Display your contact info prominently throughout the site, but add a contact page with all of your info and show a map to help them find your physical location.

Contact Us
Make it easy for people to contact you! If you are not selling items directly online, this is the most important page to drive traffic to. List all possible ways to contact your company, including phone, email, fax, Twitter, LinkedIn, mailing address, physical address and office hours. If you have several departments, provide instructions for contacting each to prevent confusion.

Contact Us page

• Email contact form – make it easy for visitors to “fill in the blanks” and select items they are interested in. Include fields for their phone number and required email address.
• Never ask for more information than you need – be careful not to turn off visitors. Once there is a commitment, you can request further details.
• Photo of owner or smiling staff members on the page again shows that you are real people who care about your customers.

Location or Directions

Make it easy for people to find you! If you want people to visit your main office or branches, display directions online.

Directions or Map page

• Driving directions from various points.  From north or south, from neighboring towns.  Use landmarks such as “turn left at the Exxon gas station”
• Map showing your location(s). Even an outside source such as Mapquest is handy to allow changing of a map’s scale.
• Photo of the facility or your signage so it can be recognized from the road or parking lot.
• Office hours and instructions on any sign-in procedures.
Include contact info or links for help in case of confusion.

Contact Webmaster Ray for more ideas related to your own website.

Filed Under: General, Web Design Tagged With: contact information, contact page, directions, location page, SEO, website pages

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