Tag Archives: marketing video

Marketing Videos Increase Conversion Rate

Video Marketing brings results for any business or organization seeking attention, sales, or more members. People like videos – especially short ones. Google likes videos so much that they own YouTube. The most shared Facebook posts are ones displaying a brief video.

By incorporating images, voiceover, captions and energizing background music you’ll keep the attention of viewers. Your prospects are much more likely to watch a 30-45 second video than to read paragraphs of text. You’re saving them time since a picture is worth a thousand words and you can fit many photos in even the most concise video. read more

Add Video To Your Website

A short, informative video can do more to sell a client than lengthy pages of text. When a visitor sees that your video is just 30 or 60 seconds, they’re more likely to view it, knowing that you’ll get to the point and they won’t we wasting 2 or 5 or 10 minutes.

Be creative to make it memorable.  Include these to create a compact message that will be easily understood:

  • Voiceover as images display for just 2-3 seconds each
  • Video clips of you and/or product demonstrations
  • Captions – especially when showing samples of your work
  • Music – even a little can make it more fun

Here’s a video that I did myself, using only a digital camera and free “Windows Movie Maker” software: read more