Attract more website traffic, calls, emails and foot traffic to your business by creating a short marketing video. Just like a TV commercial, it will attract attention over and over again. Posting it on YouTube or Vimeo, it can attract visitors directly from that platform, giving you a new audience to target. And then embedding in your website makes it useful to anyone who visits due to any of your marketing campaigns.
Video Marketing brings results for any business or organization seeking attention, sales, or more members. People like videos – especially short ones. Google likes videos so much that they own YouTube. The most shared Facebook posts are ones displaying a brief video.
By incorporating images, voiceover, captions and energizing background music you’ll keep the attention of viewers. Your prospects are much more likely to watch a 30-45 second video than to read paragraphs of text. You’re saving them time since a picture is worth a thousand words and you can fit many photos in even the most concise video.
A short, informative video can do more to sell a client than lengthy pages of text. When a visitor sees that your video is just 30 or 60 seconds, they’re more likely to view it, knowing that you’ll get to the point and they won’t we wasting 2 or 5 or 10 minutes.
Be creative to make it memorable. Include these to create a compact message that will be easily understood:
- Voiceover as images display for just 2-3 seconds each
- Video clips of you and/or product demonstrations
- Captions – especially when showing samples of your work
- Music – even a little can make it more fun
Here’s a video that I did myself, using only a digital camera and free “Windows Movie Maker” software: