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Why have a Delaware website?

October 15, 2014 by Ray

Target Delaware customers

Stand apart from the crowd in Wilmington, DE!

A website can be one of the least expensive, most effective, and most in-depth means of advertising.  
Add the web to your marketing strategy. Motivate local Delaware visitors to see why they should place their confidence in you. Drive Wilmington, Newark & New Castle traffic to your business.

A website is useful to a:

  • Retail business   –   add a Shopping Cart and increase your customer base from local to regional (Delaware, Maryland, Pennsylvania) or nationwide
  • Service business &nbsp –   attract new customers, provide information to reduce time-consuming administrative phone calls and keep customers informed of news and announcements
  • Home business   –   play with the big boys, but provide superior service go grow a customer base – accept credit cards with a free PayPal account
  • Non-profit organization   –   provide detailed descriptions and display photos of what you do and even take online donations
  • Professional service   –   update pages anytime with helpful information and provide links to related Delmarva resources to show that you care about your clients
  • Club or Association   –   promote yourself to prospective members, advertisers or sponsors and add a members only area with easy access
  • Hobbyist   –   share your interests with others and even make money with Google AdSense or affiliate advertising
  • – – – or any individual or group who is trying to reach a larger Delaware Valley audience with products or ideas.

Make people aware of what you do!

  • GENERATE CURIOSITY – list interesting facts
  • CREATE INTEREST – show examples of your work
  • EDUCATE TARGET AUDIENCE – provide free information
  • PROJECT PROFESSIONALISM – show that you’re serious
  • KEEP CUSTOMERS INFORMED – include news, specials, announcements
  • EXHIBIT LEGITIMACY – demonstrate your expertise

Please fill out our information form and we’ll let you know how we can help you!


SEO (Search Engine Optimization), Domain Registration, inexpensive Hosting, multiple email accounts, traffic analysis, and more hits on your site can all be provided in addition to web design and development.

Boston, New York, Philadelphia, Wilmington DE, Chicago, Houston, Charlotte, Atlanta, Denver, St. Louis, Phoenix, Los Angeles, San Francisco, Seattle, and everywhere in between!
The Webmaster will see you now!

Filed Under: General, Internet Marketing, Web Design Tagged With: advertise online, build website, delaware seo, Delaware webmaster, internet marketing Wilmington, non-profit website, optimization, organization website, personal site, small business site, web design

Update News, Specials & Calendar Pages Using Databases

October 13, 2014 by Ray

Keep your website current by updating it anytime with announcements, coming events, specials, and news items.
Fresh content is good for search engine optimization (SEO) reasons and for human visitors who want to see new information. You can also refer people to your site for any kind of updates that could be helpful to them, such as weather closings, schedule changes, sale prices, new testimonials, publicity you’re received, details of upcoming events and even an entire planning calendar.

Site Administrator Makes Regular Additions and Changes

The owner or administrator of a website can simply log in with a username and password and easily edit a News page or an area of the home page with the latest info. You don’t have to pay your webmaster or site designer (ie. Attraction) and can make changes anytime and as often as you like. They could reduce administrative phone calls so that you can concentrate on more important business functions. It can also train your customers to check the site first for
immediate information, improving their view of your customer service. Posting coupons or advertising sales can even get more people in the door and they will be more likely to refer you to others.

Database driven pages make it easy for you to update by simply filling in the fields which load tables which contain the page data. This can include not only text, but downloadable PDF and Word documents and images such as photos of events or new products.


Serving the entire USA:
Boston, New York, Philadelphia, Baltimore, Washington, Richmond, Charlotte, Atlanta, Miami, Detroit, Chicago, St. Louis, Denver, Houston, Minneapolis, Dallas, New Orleans, Mobile, Nashville, Seattle, Portland, San Francisco, San Jose, Los Angeles, Phoenix, …and all towns in between!

Filed Under: General

eCommerce with Online Shopping Carts for Web Stores

July 13, 2014 by Ray

Sell retail products on your website.
Integrate one of many popular Shopping Carts into your website to make sales to people not just in your immediate area, but across the USA or even the world! Attraction can set this up for you and integrate PayPal or another payment processing method of accepting major credit cards (VISA, MasterCard, Amex, Discover). Carts we have used include Miva Merchant, Zen Cart, Mal’s eCommerce and the highly ranked 3D Cart.

The type of cart will depend upon the number of products and categories of items that you wish to sell. You can set and change item information, photos, pricing, tax rates, shipping charges and other product variables. Your online store could be the main part of your site, or a secondary feature.

Start your online store in 60 seconds

Make it easy for customers to purchase from you and you can generate repeat business.

Integrate Storefront with Site Design

Use similar colors and graphics to fully incorporate your Shopping Cart pages with the rest of your site to
maintain a consistent image. Some carts have design templates to choose layouts from, while others simply allow
control over colors, logos and certain graphics.

If you intend to use PayPal, be sure to integrate your logo and colors in that account as well. It does not look professional to use the default white page with only your email address in the page header!

Please fill out our form and we’ll let you know how we can help you!


Serving the entire USA:
Boston, New York, Philadelphia, Baltimore, Washington, Richmond, Charlotte, Atlanta, Miami, Detroit, Chicago, St. Louis, Denver, Houston, Minneapolis, Dallas, New Orleans, Mobile, Nashville, Seattle, Portland, San Francisco, San Jose, Los Angeles, Phoenix, …and all towns in between!

Filed Under: General, Internet Marketing, Web Design

Best Use of Photos & Images for Your Website

April 13, 2014 by Ray

It may be easier and faster to purchase stock photos for your website, instead of
taking pictures yourself or hiring a photographer.

There are many online stock images sites. Get Royalty-Free Photos and Vectors from DepositPhotos clipart/images.

Pay-As-You-Go Images
Websites allow download of images for your website or other marketing use.
Smaller sizes that cost from $1-6. Minimum size of 350 x 350 pixels is fine for web.

Buy and email them to me them or call to discuss.

Stock Images for Free

Optimize Images for Your Website

Here are some tips and requirements for re-sizing and uploading photos and other images to your Attraction Website Design site (and most others as well).

Re-size Image (reduce dimensions and file size)
First, you must optimize the photo or graphic to reduce the dimensions and file size to an appropriate
degree for internet viewing. Photos out of a digital camera may have dimensions as large as 4000 pixels by 3000 pixels and file size of 3-8 MegaBytes (MB). For the web, these numbers must be much lower, for instance, 350 pixels by 250 pixels and under 80 KiloBytes (KB).
Follow these steps, generally:

Open the image in editting software such as Photoshop, Windows Picture and Fax Viewer, or another program that came installed on your PC or came with your digital camera, scanner or printer. Specific procedures are listed below for using Microsoft Paint, which comes installed on many PC’s. When you do the following steps, you may want to “Save As” a different name, so that you still have a full size original.

1. Crop the image to get rid of any unimportant parts except for the subject(s) of the photo/picture.

2. Reduce the width/height, maintaining the proper ratio. It may start as over 1200px of both and you need it to be at least under 500px for both for a very large display and as little as 150-250px for an large thumbnail size.

3. Doing both of these will greatly reduce the “file size”. For a regular size
photo on a website, we need it to be under 80kb, unless it will be appearing in a new window as a blown-up size. If the file size is too high, many imaging software programs will allow you to reduce the “image quality” (for example, from maybe 95% to 85%)

Using Microsoft Paint image editor

  1. Click on the Start Menu
  2. Select All Programs
  3. Select Accessories
  4. Click on Paint
  5. Click on File and then Open
  6. When the Open Dialog Box appears locate the file you wish to reduce and click the Open button
  7. With the image displayed in the Paint program click on the Image menu option and then click on Stretch/Skew
  8. The Stretch/Skew window has two options in the Stretch section Horizontal and Vertical
  9. Enter a number less than 100 into both the Horizontal and Vertical fields
  10. Be sure to enter the same number into both fields.
  11. Entering different numbers will change the shape of the image.
  12. Repeat steps 7 – 10 until the desired image size is achieved
  13. Do not make the image larger than the sample image below
  14. To save the image Click File
  15. Click Save As
  16. Name the file in the File Name field
  17. Select JPEG(*.JPG, *.JPEG, *.JPE, *.JFIF) in the Save As Type field
  18. Click Save button

Clipart for Marketing

iCLIPART.com

Contact Webmaster Ray if you still have questions!

Attract interest. Attract Business.


Filed Under: Web Design

Add Video To Your Website

December 6, 2013 by Ray

A short, informative video can do more to sell a client than lengthy pages of text. When a visitor sees that your video is just 30 or 60 seconds, they’re more likely to view it, knowing that you’ll get to the point and they won’t we wasting 2 or 5 or 10 minutes.

Be creative to make it memorable.  Include these to create a compact message that will be easily understood:

  • Voiceover as images display for just 2-3 seconds each
  • Video clips of you and/or product demonstrations
  • Captions – especially when showing samples of your work
  • Music – even a little can make it more fun

Here’s a video that I did myself, using only a digital camera and free “Windows Movie Maker” software:

Call me with questions!

Filed Under: General, Internet Marketing Tagged With: marketing video, web video, website video, youytube video

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