This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”. In particular, the warning will appear if information is collected in any of the following ways:
I tell prospective website and mobile app clients that Attraction LLC is different from other web designers in that I create sites from a business perspective, rather than from an overly technical or artistic perspective. That’s why I believe that my product will be more beneficial. The bottom line is what matters: attracting traffic, generating interest, and selling your products or services! Our goal is to give you an online presence that brings results!
Bring your customers back for repeat business!
Mobile Apps offer small businesses an inexpensive tool to compete with larger competitors and national chains. For a small, fixed monthly marketing budget item, you’ll see results and your customers will feel more connected to you.
Download Attraction LLC App
I created an app that I use to demonstrate most of the available 20+ features that can be included for as little as $59/month plus the affordable one-time set-up cost. On your smartphone, download Attraction app or call me to set up a time for a live demo. You’ll score your first reward in my loyalty program, just for downloading it. That’s a great sample of how you can entice your own customers to see the value in downloading your app. But you’ll need to publicize it by having a page similar to mine on your website, along with prominent links on Home page or all pages to download your app. I create that page for my clients, along with a poster that they can display in their storefront window, at their front desk, handed out directly, or even emailed. Some examples of what you’d highlight:
My Attraction Web Design business turned 10 years old last Fall. New Castle County Chamber of Commerce has been a great supporter and offered to celebrate with a ribbon-cutting at their building.
I invite you to join me this Thursday 7/21 3:00-5:00pm for networking, appetizers (Sherm’s Catering), and drink — soft drinks, sorry no beer ;-( However, the room will be decorated with a sampling of my beer bottle collection.
Boost your customer retention with your own smartphone app! Attraction LLC now offers mobile apps to businesses in Wilmington, Delaware and across the USA! Your customers always have their smartphones, so you’ll always be just a tap away!
80% of online browsing time is on a smartphone!
89% of customers prefer mobile app to mobile website!
Mobile Apps are no longer just for “large” businesses. Contact Webmaster Ray for an incredible low monthly cost for your own custom app!
Prevent the most common visible website mistakes.
Build your website from the visitor’s perspective and make it easy for them to take action (such as calling for information, filling out your contact form or purchasing online). You have under 5 seconds to grab the attention of your prospects before they click away from your site (possibly forever). Call or email us with any questions.
Top 30 Visual Design Tips
Your Domain Name should be logical and search engine friendly like www.web-design.com
What Makes a Great Website?
If you’re building your own site to save money, either with web-publishing software or with an online site builder, make it attractive. But don’t forget critical elements (often invisible) that are necessary to bring in traffic. Finally, what you have must be functional to make it easy for visitors so they don’t leave without reading what you had to offer!
10 Steps Toward a Successful Website
- Establish a concise list of objectives. What is your main goal?
- Understand the target audience.
What information do they need, and how fast? Will graphics or video help?
- Provide quality content and keep it concise.
It must immediately convey it’s purpose, or visitors will leave.
- Develop a site map based on a logical sequence to display information.
- Keep the visitor in mind when developing a navigation scheme.
The flow from page to page should be logical and consistent.
- Utilize multimedia features if they aid communication.
Mouse rollovers, animated images, sound, etc. can reinforce the text.
- Make it Search Engine friendly (Google friendly!). Appropriate title, SEO keywords and META tags are essential to generating traffic.
- Maintain the site on a regular basis to keep it fresh and give visitors a reason to return.
- Integrate the site with other components of your marketing plan.
- Work with a professional developer who has an understanding of both technological and marketing aspects. More Web Design and SEO tips!
Keep Your Site Working Hard
Your business has a website because it’s a cost-effective way to supplement advertising to prospects and to maintain contact with customers. Include the web address in all marketing material, correspondence, signage, and phone directory ads. You want your site to be more attractive and more user-friendly than the websites of your competition. You’re happy with the design, structure and your marketing video. But once the site is online, it can be all too easy to neglect a key ingredient—your content!
Video Marketing continues to grow in importance. People like videos – especially short ones. Google likes videos so much that they own YouTube and are happy to promote it.
Even this incredibly simple video that I put together ranks on page 2 of results if you Google “wilmington de web designer”.
Not only should your website feature your general-purpose 30-60 second marketing video, but you should consider adding one to nearly every main page of your business website. If you have 5 different categories of services, create a brief video for each and place it near the top of the page. It’s amazing how many people will view the video instead of reading a few lines of text.