Websites for Businesses & Organizations: 2023

October 2, 2023 by Ray

Webmaster Ray builds websites for all occasions, from landscaping businesses to book authors to event promotion. Here are some of the websites I’ve created in 2023 for small businesses, non-profit organizations and part-time gigs for clients in the Wilmington, Delaware area.

Contact me anytime with questions or to brainstorm marketing ideas.

Blue Sky Property Maintenance

Blue Sky Property Maintenance</ Blue Sky Property Maintenance provides Outdoor Grounds & Tree Care for commercial and residential property owners in the Pike Creek and Newark areas.

Replaced original old, non-secure site
Added plenty of photos
Created separate page for each category of services.
Background image that can change with each season.

Rhyming Fun Books

Rhyming Fun Books is a series of books for children, parents, teachers, Speech and Language Pathologists for reading help and education.

eCommerce site to sell books, eBooks and link to Amazon for orders
Pop up window to offer coupons and latest book.
Reader reviews to generate more sales.
Contact form to take bulk orders.

Olde Kent Quilters Guild

Olde Kent Quilters Guild is located in Maryland Eastern Shore. They wanted to publicize their group to recruit members and announce monthly programs and workshops, community outreach, shows and exhibits, special interest bees, retreats, road trips and shop hops.

Member area requiring simple password.
Allows for gallery of quilts.
Social media links to encourage interaction.

D-Environmental, LLC

D-Environmental, LLC is an Environmental, Health, Safety, Sustainability, and Security (EHS & SSS) management consulting firm that specializes in environmental due diligence, regulatory compliance assistance, waste management, environmental audits, industrial hygiene, remediation services, quality system regulation and compliance audits in Delaware, Pennsylvania and New Jersey.

Market business to both Mid-Atlantic area and African nations.
Separate page with details of each service.
Appropriate stock photos to reinforce the message.

Beast of the East

Beast of the East is the largest high school wrestling tournament in the USA.

Upgraded old, non-mobile website and added SSL Certificate.
Easier to edit list of participating teams.
Highlighted top level sponsors with better visibility.
Added photos to enhance layout.

Alfaro Enterprises

Alfaro Enterprises is a contractor offering Shingle & Flat Roof Installation, Siding, Metal, Gutter Protection, Window Replacement, Exterior Cleaning & Home Repairs.

Made better use of company colors.
Added button for one-click mobile dialing.
Added reviews and link to Google Business Profile.
Social Media links were missing from original website.

The Orthopaedic Spine Center

The Orthopaedic Spine Center, P.A. Doctor Stephen Malone is a board certified orthopaedic surgeon specializing in treatment of spine injury and related chronic health issues including neck and lower back pain.

Website is now mobile-friendly.
Added photos to reinforce message.
Added reviews and link to Google Business Profile.
Included map to office location.

R&J Mechanical Services

R&J Mechanical Services LLC provides Residential & Commercial HVAC Services for homes and businesses in New Castle County, Delaware and Chester & Delaware County, Pennsylvania.

Website is now mobile-friendly.
Added photos to reinforce message.
Added reviews and link to Google Business Profile.
Included map to office location.

Psychic Reading Hannah

Psychic Reading Hannah is a Long Island, New York Medium with Tarot Cards, Palm & Psychic Readings, Spiritual Healing by psychic advisor. I had previously built her websites for Delaware, Florida and NYC locations.

Copied content from a different location to lower price.
Optimized keyword use for better Google rank.
Used background image on all pages.
Included map to storefront.
Utilizes bullet lists on all pages.

DelMarVa-Angler Directory

DelMarVa-Angler Directory DelMarVa-Angler is a directory of Delaware, Maryland & Virginia area fishing industry vendors including marinas, bait & tackle and boat storage.

Utilized WordPress plugin to easily sort long list.
Created advertising strategy.
Created logo.
Business profiles include map and additional details.

Big Bronze

Bronze Sculptures & Statues: Largest designers, manufacturers and suppliers of medium size to monumental bronze sculpture, fountains and other statuary. School Mascots.

Homepage slideshow immediately displays samples.
Easier to add and edit products.
Customer reviews motivate contact.
Social media links prominent.

Hearing Loss Association of America – Delaware Chapters

Hearing Loss Association of America – Delaware Chapters HLADE supports children and adults with hearing loss through groups, Education & Training Programs and on-line help in New Castle, Kent and Sussex Counties.

Upgraded website for nonprofit organization.
Sidebar on interior pages highlights volunteering and donations.
Secure website now uses https://.
List of resources updated.

Webmaster Ray is thrilled to help these clients achieve greater success. Contact me with any web design or online marketing questions at all!

77 Second Video Could Earn You $3000

June 27, 2022 by Ray

Raymond Christensen — Webmaster Ray Christensen

Not just click-bait!
My “Summer 2022 Personal Ad Campaign” is a case study of integrating various marketing techniques and not being afraid of using your imagination to get your promotional message out. See the tools that I employ below, but first check out my pitch and please forward the link to anyone who can help:

Quality Single Male Seeks Fit Female Under 60

View my 77 second video and share with anyone who might know of a single lady in the Delaware / Philly / NY areas. There could be a reward in it for you or a donation to your favorite charity!

If you haven’t clicked yet, that link includes the YouTube video embedded on a Landing Page with further details. These are examples of services that I offer as a web designer and internet marketer. Here’s a screenshot of that page:

Share Your Message: Be Different

“Fortune favors the brave.” is the slogan for a recent Matt Damon TV commercial for crypto. That mentality is necessary to stand out from the crowd of your competitors in whatever business or non-profit cause you are advertising. Think about Super Bowl commercials that have 30 seconds to make a memorable impression.

Brainstorm – consider any idea, even if “crazy” – don’t be afraid
Self Promotion includes bragging about what is special about you / your business
Be Creative & Improvise – don’t just put out the typical stale message your prospects expect
Be Original – Be Different – seek an emotional response from your message with humor or inspiration
Be Courageous and think outside the box without fear of looking silly. Sex sells, but “silly” can sell too!
Make a Statement by showing that you’re serious about solving your prospect’s problem and that you care about them.

Marketing Tools That Get Results

Here’s a list of tools I’ve employed in my super duper help Ray find a woman initiative and that I offer my clients to sell their widgets and promote their services:

Marketing Video – Embed YouTube videos on your site to grab attention, demonstrate products or publicize customer testimonials. Webmaster Ray can create a 30-60 second marketing video for use on your website, facebook, linkedin, twitter and even your email newsletter.
Landing Page – Convert your AdWords PPC & Facebook Ads at a better rate!
It’s important to leverage your advertising dollars to improve results. The home page of your website presents an overall introduction to your business and all of your different services or product lines. This can distract your prospect’s focus, so build a targeted page with call to action so that they will find what they seek.

Email Marketing – Turn leads into customers into repeat customers by adding to your email list to send news & specials or even a periodic newsletter.
Flyers & Mail Campaigns – even an old fashioned printed flyer can be distributed and bring results. Or use direct mail to send your physical brochure. Make it cool by simple adding a QR code so prospects can immediately use their mobile phone to see the details!
Social Media – Go viral by using your network of personal friends or business associates to share your promotion via Facebook, LinkedIn, Instagram, Nextdoor.com or their App of choice.
Copy Writing – Motivate prospects to sell themselves on you by using concise, impactful language. Avoid large blocks of text that people won’t read. My business slogan is “Attract Interest. Attract Business.”
Networking – Hand out your flyer or distribute your business card with your local civic association, fraternal organization, Chamber of Commerce or business networking group. Make an impression.

Share My Video

So have you watched my 77 second video yet? Have you read the “fine print” on the landing page?
View Video Now… And brainstorm for me.
Peace!

21 Ways Your Website Can Boost Business

June 6, 2022 by Ray

Website marketing

Let your website do the selling!

A website is essential to ANY business since it can be referenced in ANY marketing or advertising, thereby greatly leveraging your time and money. Even a brief Facebook Ad or Google PPC Ad can lead to your site for complete details. Customers can share your link with friends to motivate your new prospect to call or email.

Attract interest. Attract business.

A website gives you instant credibility

Law Firm

Your 24/7 “online brochure” with unlimited text and photos

Painting By Luis

Mobile site is accessible on any device

Cafe Valentina

Reach ALL of your potential customers with your message

Tell prospects why your are their best choice

Gianni's Pizza Trolley Square

Online portfolio provides proof of your expertise

Offer customer support info to better retain customers

APTA Delaware

Blog or Articles area provides helpful info

Include videos to grab attention

Capture leads by offering free downloads

Tap to dial for easy phone calls

Map of your location & directions

Best Cake Bakery

Facebook, LinkedIn, YouTube and other social media links

Eric Crossan photography

Visitor statistics for you to achieve better results

Visitor Stats

Google sitemap XML file to help search engines find you

Customer Reviews page proves that your customers love you

Events Calendar or News page bring visitors back for updates

Accept credit cards to immediately take a deposit or close the sale

Include Call To Action (CTA) to guide prospects to contact you or buy

National Exteriors

Shopping Cart, photo galleries, other functionality can be added anytime

Free training session so you can update yourself to save money

Get all of these for one low price of $750!

Raymond Christensen

Most web designers will only start at a minimum of $2000. With Attraction Web Design,
“Pay Hundreds, NOT Thousands!“

Contact Webmaster Ray at 302-633-1482 (o), 302-685-3536 (m) or via email to discuss a fully optimized mobile site for as little as $750.

Google Business Profile is FREE!

April 7, 2022 by Ray

As it becomes increasingly difficult (and more expensive) to achieve a first page listing on Google, optimizing your Google Business Profile grows in significance. Formerly known as a “Google My Business” listing, creating your profile is free, but quite a valuable SEO tool!

What is a Google business profile?

As the leading website directory notes:
“Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.”

First Page of Results

Even if your business or organization website ranks poorly, you can become visible by claiming one of the top 3 spots on the Google Map that appears just under paid results for a search such as “web designer in Wilmington” or “roofer in my area”. This “Local 3-Pack” appears above organic listings! A new business can create their own GBP profile from scratch, where an existing business can claim a default listing that Google creates itself over time. Once established, you can add or correct information including NAP (name, address, phone), web address, business category, business hours, area served and brief description of products and services.

Customer Reviews Improve Visibility

One of the best ways to attract more views is to request customer reviews by directing happy clients to the listing to leave a review. And because the reviews can’t be changed except for by the reviewer, prospective customers know that they are legitimate. Plus, the business owner can reply to reviews to show interaction. On my clients’ websites, I create a direct link from the Testimonials page to the listing, to make it easier to receive reviews.
Google Reviews

How to create your listing

Go to Google and enter business name exactly how you want it to appear on your website and everyplace else. Don’t use “Attraction LLC” in one place and call yourself “Attraction, LLC” or “Attraction Web Design” in a different search engine.
Fill our all additional info (best to copy and paste) such as address, phone, and then search for your main category.
Upon entering this basic info, you’ll be directed to Verify your listing via your phone or a google postcard mailed to the physical address or another way. Only after verification is complete will your listing appear in Maps or farther down the list.
Before or after successful verification, add photos, a business description and interesting tidbits such as if you are Woman Owned, Veteran Owned and Date Opened.
Once live, direct happy customers to review you. You will receive email notification for each review and can then reply to the review and even copy it on to your website!
For extra credit, create Posts to advertise or share specials and other business news (similar to a Facebook post). Scroll down for details.

Google Business Profile
Contact Webmaster Ray with questions or help with your profile!

Add Posts to boost your profile

Website marketing Increased activity helps improve your profile rank, so besides regularly adding reviews and photos, you can create Posts (short articles) anytime. As noted at Innovation Visual:
“You will be able to upload an image, write up to 300 words of text or an event title, which should include the start/end date.

There is then an option to add a call-to-action with a variety of button choices including ‘Learn more’, ‘Reserve’, ‘Sign up’, ‘Buy’ and ‘Get offer’.

The post option gives you great flexibility to promote events, share your content and promote your products or services, highlighting when you are running special offers.”

Proven Results

As noted at LOCALiQ:

56% of actions on Google My Business listings are website visits. 24% of actions are calls to the business. And 20% of actions are direct searches.
64% of consumers have used Google My Business to find contact details for a local business.

Contact Webmaster Ray with questions or help with your profile!

21 Top Website Tips for 2021

October 20, 2020 by Ray

I think we can all agree that 2021 has got to be a better year than 2020!
Prepare for a great business year by improving your website in order to attract more customers. Here are 21 best website ideas to bring you more traffic and more sales:

Include location names for the geographic area you serve. They are critical keywords that help you rank higher in local search, and often omitted. Cities, towns, counties, regions.
Title tag in browser bar is among most important ranking factors. Include the words people type in to find you, up to 57 characters. Business name, primary products & services.
Keyword(s) in page headline are also critical for SEO. “Welcome to our website” or “Hello!” don’t attract visitors. Use words people search for, like “Wilmington Contractor…”

YouTube video – create a short 30-60 second marketing video and upload to your [free] youtube account. Then easily embed it in website. Visitors like it. Google likes it.
News page instead of blog (which needs consistent posting). Use a blog format for ease of use, but post anything from brief comments, tweets and announcements to news articles.
Accept online payments using PayPal or similar credit card processing to take a deposit to make prospects commit or sell a product before they lose interest.
Bullet point lists can never be used too much. They employ less words, but the keywords and your key points stand out. Much easier for visitors to scan than long paragraphs of text.
Lots of sub-headings help people navigate your pages more quickly than reading blocks of content. Plus, you can include keywords in both subheading and the paragraph under it.
Image Optimization -Photos should be representative of the page text and include search terms in file name, alt text (for vision impaired), title, description and caption.
Call To Action (CTA) should be incorporated at least once in every single page of website. Call Now, Contact Us (linking to your contact form), Join Our List, Visit Our Store…
Concise Navigation Menu reduces confusion. With only a few seconds to scan your page, fewer choices are better. And on mobile, we’d rather scroll than click.
Slideshows quickly show visitors what you offer. Add a title to each slide and link to click to the appropriate page, product or service— where you place your Call To Action.
Opt-in forms help you gather email addresses to build your list. Offer a “free report”, special discount, monthly newsletter or other bonuses to make it valuable.

Customer Reviews are a huge selling tool. Testimonials from others are like a personal referral to your business, so include some on your Home page. See my reviews page.
SSL Certificate is now necessary for every website. It removes the “not secure” in Chrome browser bar and helps rank. Change http to https so your visitors trust you more.
Mobile-first. Since more than half of your visitors may be viewing on their phone. Place critical content and signature images early on every page. Place details lower.
Multimedia improves search rank. Images, videos, PDF’s, other media may act as a content quality signal for google and are helpful to humans, besides making pages pretty.
Internal links from one page to another on your site help visitors jump to what they seek and also help your SEO. So when listing your categories in text, make them links!
NAP – Name, Address & Phone of business should appear on each page, usually in footer. It should exactly match in each search engine, directory, social media channel.
Keywords in footer help you sneak in important search terms an extra time, which makes Google happy! Site footer/copyright is on every page in small print, so just add to it.
Privacy Policy page is important, even if just linked to in footer. It puts visitors at ease and is legally becoming more critical for your own protection.

All of the above are included in websites by Webmaster Ray, at my unbeatable prices.

But wait, there’s more…

Free one-hour website admin training session (live or via Zoom).
Get best prices on web hosting / SSL / domain registration, if needed
I’ll create or improve your Google My Business profile (extremely valuable)
Submission to Google, Bing, and other online directories.

Contact Webmaster Ray with any questions at all or call me now at 302-633-1482(o). 21 Top Website Tips 2021 (pdf)