This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”. In particular, the warning will appear if information is collected in any of the following ways:
Hotels, Flights, Cruise Vacations and other online travel booking items have always been popular internet searches, either for personal or business purposes. I re-designed a website I originally built over 10 years ago to sell travel services through my affiliate relationships with Travelocity, Hotels.com, Trivago, Priceline, and other vendors.
My new website is mobile-responsive and a great example of how anyone can monetize a personal blog or website, or add an income stream to an existing commercial site by placing text ads or banner ads to items that are related to the main theme of your site. Visit www.TravelUSAandWorld.com/ to see how I optimized it with my own keywords so that I had a chance of ranking in Google search results. Make hotel or flight reservations while you’re there, and you’ll be helping to support several gratis websites I’ve built for local Wilmington, Delaware area non-profits!
WordPress is by far the world’s most-used content management system (CMS) for building websites. It’s estimated that over 25% of sites are WordPress websites. The good news to the business owner is that most web designers are familiar with it and that it’s easy to find help or plugins or themes if you do it yourself.
The downside of WordPress being so prevalent is that it’s a big target for hackers, viruses, and other people with bad intentions. Keeping your site secure and up-to-date is becoming more and more important. There are numerous plugins to choose from for you or your webmaster to combat threats. I will share some of the ones that I recommend.
Posters, graphics and wall art are a popular item to purchase online, either for personal or business purposes. I re-designed a website I originally built 8 years ago to sell posters and prints online through my affiliate relationship with AllPosters.com, the world’s largest poster store.
My new website is mobile-responsive and is a great example of how anyone can monetize a personal blog or website, or add an income stream to an existing commercial site by placing text ads or banner ads to items that are related to the main theme of your site. Visit http://PostersandWallArt.com to see how I optimized it with my own keywords so that I had a chance of ranking in Google search results. Buy a Wilmington DE motivational poster or a cute kittens poster or funny poster while you’re there!
Prevent the most common visible website mistakes.
Build your website from the visitor’s perspective and make it easy for them to take action (such as calling for information, filling out your contact form or purchasing online). You have under 5 seconds to grab the attention of your prospects before they click away from your site (possibly forever). Call or email us with any questions.
Top 30 Visual Design Tips
Your Domain Name should be logical and search engine friendly like www.web-design.com
What Makes a Great Website?
If you’re building your own site to save money, either with web-publishing software or with an online site builder, make it attractive. But don’t forget critical elements (often invisible) that are necessary to bring in traffic. Finally, what you have must be functional to make it easy for visitors so they don’t leave without reading what you had to offer!
10 Steps Toward a Successful Website
- Establish a concise list of objectives. What is your main goal?
- Understand the target audience.
What information do they need, and how fast? Will graphics or video help?
- Provide quality content and keep it concise.
It must immediately convey it’s purpose, or visitors will leave.
- Develop a site map based on a logical sequence to display information.
- Keep the visitor in mind when developing a navigation scheme.
The flow from page to page should be logical and consistent.
- Utilize multimedia features if they aid communication.
Mouse rollovers, animated images, sound, etc. can reinforce the text.
- Make it Search Engine friendly (Google friendly!). Appropriate title, SEO keywords and META tags are essential to generating traffic.
- Maintain the site on a regular basis to keep it fresh and give visitors a reason to return.
- Integrate the site with other components of your marketing plan.
- Work with a professional developer who has an understanding of both technological and marketing aspects. More Web Design and SEO tips!
Keep Your Site Working Hard
Your business has a website because it’s a cost-effective way to supplement advertising to prospects and to maintain contact with customers. Include the web address in all marketing material, correspondence, signage, and phone directory ads. You want your site to be more attractive and more user-friendly than the websites of your competition. You’re happy with the design, structure and your marketing video. But once the site is online, it can be all too easy to neglect a key ingredient—your content!
Video Marketing continues to grow in importance. People like videos – especially short ones. Google likes videos so much that they own YouTube and are happy to promote it.
Even this incredibly simple video that I put together ranks on page 2 of results if you Google “wilmington de web designer”.
Not only should your website feature your general-purpose 30-60 second marketing video, but you should consider adding one to nearly every main page of your business website. If you have 5 different categories of services, create a brief video for each and place it near the top of the page. It’s amazing how many people will view the video instead of reading a few lines of text.
Converting your desktop-friendly website to be easier to view on mobile devices can drastically improve number of views, time spent on your site, and conversions (calls, opt-ins, sales). Since mid-2014, all of the new websites I’ve built have been using the popular WordPress platform. This allows them to be “responsive” to any screen size. Your website will look good on desktop PC’s, laptops, tablets, and mobile phones. An added bonus is that you will be able to add and edit text and photos throughout your website. I provide training.