A website is essential to ANY business since it can be referenced in ANY marketing or advertising, thereby greatly leveraging your time and money. Even a brief Facebook Ad or Google PPC Ad can lead to your site for complete details. Customers can share it with friends to motivate your new prospect to call or email. A simple email link can lead to everything there is to know about your company and how you can help.
The very first website I built was for my beer bottle collection, before 2000. I just upgraded it with new features and to make it mobile friendly. It is a good example of how you could earn money from a personal interest or hobby or activity that you enjoy and invest time (and maybe money) in. Visit http://www.worldofbeerbottles.com and see how hyou could take advantage of similar page content and plugins for a website to help others appreciate what you do and maybe even offset some of your expenses!
Convert your AdWords PPC & Facebook Ads at a better rate!
Small businesses put lots of effort and money into marketing, so it’s important to leverage those costs to help ensure success. The home page of your website usually tries to introduce prospects to most or all of your different services or product lines. This can distract your prospect’s focus, so build a targeted page with call to action so that they will find what they seek.
Convert your prospects into customers!
Here are my top 10 marketing ideas to start the new year with economical website improvements that bring results. When your prospects “google” the goods or services you provide, list of results does not allow your business to stand out from the rest.
Using my clients as examples:
- Brandywine Auto Repair could be just another automotive shop.
- Be Well Life Coaching could be just another life coach.
- Gianni’s Pizza could be just another pizza shop.
- Wilderman Physical Therapy could be just another physical therapist.
- Annex Marketplace could be just another furniture store.
Stand out from your competitors
You know that you’re better than your competition. But you need to show your prospects why to choose you. Here are top 10 gifts that you can give your business this holiday season to get more attention, more clicks, more calls, and most importantly, MORE SALES!
This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”. In particular, the warning will appear if information is collected in any of the following ways:
Hotels, Flights, Cruise Vacations and other online travel booking items have always been popular internet searches, either for personal or business purposes. I re-designed a website I originally built over 10 years ago to sell travel services through my affiliate relationships with Travelocity, Hotels.com, Trivago, Priceline, and other vendors.
My new website is mobile-responsive and a great example of how anyone can monetize a personal blog or website, or add an income stream to an existing commercial site by placing text ads or banner ads to items that are related to the main theme of your site. Visit www.TravelUSAandWorld.com/ to see how I optimized it with my own keywords so that I had a chance of ranking in Google search results. Make hotel or flight reservations while you’re there, and you’ll be helping to support several gratis websites I’ve built for local Wilmington, Delaware area non-profits!
WordPress is by far the world’s most-used content management system (CMS) for building websites. It’s estimated that over 25% of sites are WordPress websites. The good news to the business owner is that most web designers are familiar with it and that it’s easy to find help or plugins or themes if you do it yourself.
The downside of WordPress being so prevalent is that it’s a big target for hackers, viruses, and other people with bad intentions. Keeping your site secure and up-to-date is becoming more and more important. There are numerous plugins to choose from for you or your webmaster to combat threats. I will share some of the ones that I recommend.
Posters, graphics and wall art are a popular item to purchase online, either for personal or business purposes. I re-designed a website I originally built 8 years ago to sell posters and prints online through my affiliate relationship with AllPosters.com, the world’s largest poster store.
My new website is mobile-responsive and is a great example of how anyone can monetize a personal blog or website, or add an income stream to an existing commercial site by placing text ads or banner ads to items that are related to the main theme of your site. Visit http://PostersandWallArt.com to see how I optimized it with my own keywords so that I had a chance of ranking in Google search results. Buy a Wilmington DE motivational poster or a cute kittens poster or funny poster while you’re there!