Convert your AdWords PPC & Facebook Ads at a better rate!
Small businesses put lots of effort and money into marketing, so it’s important to leverage those costs to improve results. The home page of your website presents an overall introduction to your business and most or all of your different services or product lines. This can distract your prospect’s focus, so build a targeted page with call to action so that they will find what they seek.
Unique Marketing Campaigns
To better target your customers, send a prospect to the page that they’re most interested in. A PPC ad or Facebook ad or email campaign might focus on one item at a time, so don’t waste money by sending leads to a web page that is too general. Landing Pages are website pages that focus on one thing at a time — the exact item that your prospect wants to know about if they’ve actually clicked your ad.
Laser Beam Focus to Prevent Confusion
A landing page won’t include your regular website navigation menu, so prospects are not distracted. It can be very brief, displaying features and pointing to a “call to action” such as opting in to your email list, receiving a free download, or filling our a form for a “free estimate”.
Sample Landing Pages by Webmaster Ray (some may not currently be active)
- Barbering Program at Schilling-Douglas School of Hair Design
- Roof Repairs from Rock Roofing Company
- Mobile App Deal from Webmaster Ray (in state of disrepair)
- Concert Video to share with selected friends (prospects)
As my own landing page highlights, here are some components you can include:
- List of benefits / features you can offer
- Opt-in form for newsletter
- Button to download informational PDF
- Contact Form (name, phone, email, etc)
- Featured photos
- YouTube video
- Links to website pages or social media
Keep It Simple
Less can be more. Make it easy for prospects to quickly get the info to sell themselves on taking that next step of sending you their information (or money!).
I can create your first Landing Page for $199 or less. Additional ones (for your other products or services) will be significantly less than that, since I’ve already got the WordPress plugin installed on your site and can use the layout we created. Email me or call 302-633-1482 with questions or to get started!
Use landing pages to close the deal or make your investment of time and money pay off! Increase conversion rates of:
- Facebook Ads or Posts
- PPC (Google AdWords) Campaigns
- Display Ads and Re-Targetting Ads for desktop or mobile
- Email Marketing
- Special Promotions
- New Product / Service Announcements
- LinkedIn and other Social Media Profiles
- Mini-Website without the added Hosting cost
Contact Webmaster Ray for FREE CONSULTATION!