A short, informative video can do more to sell a client than lengthy pages of text. When a visitor sees that your video is just 30 or 60 seconds, they’re more likely to view it, knowing that you’ll get to the point and they won’t we wasting 2 or 5 or 10 minutes.
Be creative to make it memorable. Include these to create a compact message that will be easily understood:
- Voiceover as images display for just 2-3 seconds each
- Video clips of you and/or product demonstrations
- Captions – especially when showing samples of your work
- Music – even a little can make it more fun
Here’s a video that I did myself, using only a digital camera and free “Windows Movie Maker” software: