Use standard fonts for text
Avoid utilizing fonts only you have installed on your computer. For those without them, they will be converted into a dull font and ruin the effect you were trying to achieve. Save special fonts for specific headers and convert them to images. The bulk of your site should use standard fonts so that as many browsers as possible will see it in the way you intended.
Landing pages and Flash intros
Using a "flashy" landing page as the standard entry to your site can cause more harm than good. Flash movies can be cool and attention-grabbing, but if your visitor is looking for specific information on your site, the added time to view your cute little introduction could aggravate them enough to leave your site before they even arrive at your true Home page.
Email Marketing and Newsletters
One of the most effective internet marketing methods is gathering emails to build a list of prospects. You can then either send individual (personal) messages and/or send messages to the entire list occasionally or on a regular basis. This allows you to keep your products or services in front of prospects along with the opportunity to build a relationship with them.
Fresh Content Increases Return Traffic
Capturing the attenion of viewers is difficult enough, so when you keep them more than a few seconds, make sure that they see a reason for future visits as well. Return traffic is like gold!
Placement of KeyPhrases on Page
The most important website content is the text on your pages. Besides the usual places to incorporate key words and phrases (such as your paragraphs and bullet lists), look for other opportunities to add search terms that reflect the page content. Here are some ideas!
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