Since many of my web design clients are new or very young businesses, I’m keenly aware that if they don’t make the correct choices on where to invest their marketing and advertising budget, they could quickly need to close their doors before finding the most effective ways to reach their target market.
Advertising Packages
Anastacia offers several tiers of advertising packages that compete well with the multitude of other means of promotion, including social media, online marketing and even print advertisements. She interviewed me for her full 30 minute show. This was episode #51 and besides airing locally throughout Delaware on Comcast, each show is added to her YouTube Channel. That meant that besides the one-time broadcast, the video was available to link to and also embed in my website. She even created a “YouTube Premiere Party” for live interaction with viewers at the time it is initially posted. This provides an “event” to invite customers, prospects and friends. So it is effectively another “live” viewing to generate excitement.
Video For Your Website
Since she’s a total professional, Anastacia leverages the show even more by creating a “YouTube Short” video that can again be shared and helps create interest. This Short remains online like the interview video itself, making the small cost even smaller, compared to one-time online or print advertising.
As I mentioned she further offers to create an article of 2 or more pages for her magazine, with additional option of appearing on the cover. This can be a splendid piece of marketing collateral that acts like a high quality brochure.
In my case, I also opted in to a one-minute “commercial” video, which will air during several of her upcoming TV shows, for even more opportunities of exposure.
Multiple Podcast Platforms
Anastacia doesn’t stop there. The show is also available via her podcast for busy listeners and viewers to tune in anytime, on any device!
Magazine Article
Webmaster Ray was also featured exclusively in Divinely Empowered Magazine. As Anastacia puts it, “I’m so excited to celebrate your story, your journey, and the impact you are making. It has been an honor to highlight your work and share your voice alongside other purpose-driven leaders who are inspiring change through faith, leadership, innovation, and service.”
She created my own personalized Ambassador Landing Page on her site, to help me “share my feature with my audience, clients, supporters, and community.”
That page is at: Divinely Empowered Media Edition 8: Turning Vision Into Impact and allows readers of my article or yours to:
- Explore your exclusive magazine feature
- Learn more about your journey and mission
- Purchase their own copy of Edition 8: Turning Vision Into Impact
- Support your feature and the continued mission of Divinely Empowered Media
Share on Social Media
Finally, she posts updates about all of these in her Facebook feed, making it a full multi-media package — with much of the content forever available. Because of that, I even created a separate page on my own website: Webmaster Ray TV Interview. I can share it with clients and prospects to help them get to know me and to offer them plenty of free advice before I even speak with them directly about their own marketing efforts.
That’s projecting professionalism and exhibiting legitimacy.
That’s a lot of touches.
That’s branding!
Contact Webmaster Ray for website improvements that help you better leverage any of your marketing efforts.
Contact Anastacia to drive prospects to your website through exposure on her various media platforms.
Watch Full 30 Minute TV Show
Ranking high on Google is every website owner’s dream. Get free traffic! It’s harder to rank than it was when Webmaster Ray started creating sites. Two of the biggest reasons is that there are simply many times the number of websites that there were 10 and 20 years ago, but also that large companies can afford the increasing expense of climbing to the top of the list. But the basics of 
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Domain registration is your website address, which can also be used for your official email account. Include keywords in your URL when possible for better search engine optimization. Once your website is online, place it on business cards, brochures, email signatures, signage, vehicle wrapping, yard signs and any correspondence with customers and business prospects. 
