Author Archives: recast

About recast

Website Designer and Internet Marketer. Marathon runner.

Beer bottle collection

Beer Bottles: Earn from your Hobby

The very first website I built was for my beer bottle collection, before 2000. I just upgraded it with new features and to make it mobile friendly. It is a good example of how you could earn money from a personal interest or hobby or activity that you enjoy and invest time (and maybe money) in. Visit http://www.worldofbeerbottles.com and see how hyou could take advantage of similar page content and plugins for a website to help others appreciate what you do and maybe even offset some of your expenses! read more

Landing pages convert prospects

Landing Pages Improve Conversions

Convert your AdWords PPC & Facebook Ads at a better rate!
Small businesses put lots of effort and money into marketing, so it’s important to leverage those costs to help ensure success. The home page of your website usually tries to introduce prospects to most or all of your different services or product lines. This can distract your prospect’s focus, so build a targeted page with call to action so that they will find what they seek. read more

Top 10 Internet Marketing Ideas for 2018

attract attention to get more customers

Attract attention to get more customers

Convert your prospects into customers!
Here are my top 10 marketing ideas to start the new year with economical website improvements that bring results. When your prospects “google” the goods or services you provide, list of results does not allow your business to stand out from the rest.
Using my clients as examples:

Stand out from your competitors
You know that you’re better than your competition. But you need to show your prospects why to choose you. Here are top 10 gifts that you can give your business this holiday season to get more attention, more clicks, more calls, and most importantly, MORE SALES! read more

SSL Certificates Required by Google Chrome

wordpress website security

This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”. In particular, the warning will appear if information is collected in any of the following ways: read more

Book Travel Online for Hotel & Flight Deals

Wilmington Delaware online travel booking

Hotels, Flights, Cruise Vacations and other online travel booking items have always been popular internet searches, either for personal or business purposes. I re-designed a website I originally built over 10 years ago to sell travel services through my affiliate relationships with Travelocity, Hotels.com, Trivago, Priceline, and other vendors.

My new website is mobile-responsive and a great example of how anyone can monetize a personal blog or website, or add an income stream to an existing commercial site by placing text ads or banner ads to items that are related to the main theme of your site. Visit www.TravelUSAandWorld.com/ to see how I optimized it with my own keywords so that I had a chance of ranking in Google search results. Make hotel or flight reservations while you’re there, and you’ll be helping to support several gratis websites I’ve built for local Wilmington, Delaware area non-profits! read more

WordPress Security & Maintenance Plans

Wordpress websites

WordPress is by far the world’s most-used content management system (CMS) for building websites. It’s estimated that over 25% of sites are WordPress websites. The good news to the business owner is that most web designers are familiar with it and that it’s easy to find help or plugins or themes if you do it yourself.

The downside of WordPress being so prevalent is that it’s a big target for hackers, viruses, and other people with bad intentions. Keeping your site secure and up-to-date is becoming more and more important. There are numerous plugins to choose from for you or your webmaster to combat threats. I will share some of the ones that I recommend. read more

Webmaster Ray’s Bio

Wordpress website security

I tell prospective website and mobile app clients that Attraction LLC is different from other web designers in that I create sites from a business perspective, rather than from an overly technical or artistic perspective. That’s why I believe that my product will be more beneficial. The bottom line is what matters: attracting traffic, generating interest, and selling your products or services! Our goal is to give you an online presence that brings results! read more

Mobile Apps for Small Businesses

Delaware mobile apps

Bring your customers back for repeat business!
Mobile Apps offer small businesses an inexpensive tool to compete with larger competitors and national chains. For a small, fixed monthly marketing budget item, you’ll see results and your customers will feel more connected to you.

Download Attraction LLC App
I created an app that I use to demonstrate most of the available 20+ features that can be included for as little as $59/month plus the affordable one-time set-up cost. On your smartphone, download Attraction app or call me to set up a time for a live demo. You’ll score your first reward in my loyalty program, just for downloading it. That’s a great sample of how you can entice your own customers to see the value in downloading your app. But you’ll need to publicize it by having a page similar to mine on your website, along with prominent links on Home page or all pages to download your app. I create that page for my clients, along with a poster that they can display in their storefront window, at their front desk, handed out directly, or even emailed. Some examples of what you’d highlight: read more