Internet Marketing

Internet marketing techniques and ideas to drive traffic to websites.

Is Social Media Marketing Worthwhile?

Do you invest time or money in Social Media marketing or direct Facebook ads?
How can you decide where to best spend for the best results?

Listen to this Podcast that I’m featured on for answers:

Listen to “Ray Christensen, Webmaster “Social Media Marketing – Is It Worth the Time & Money” on Spreaker.

My friend and client Ronda Cobb is a money coach in Toledo, Ohio and broadcasts a weekly podcast on iHeart Radio. Each show focuses on one financial topic for business owners and individuals trying to improve their budget. read more

Marketing Videos Increase Conversion Rate

Video Marketing brings results for any business or organization seeking attention, sales, or more members. People like videos – especially short ones. Google likes videos so much that they own YouTube. The most shared Facebook posts are ones displaying a brief video.

By incorporating images, voiceover, captions and energizing background music you’ll keep the attention of viewers. Your prospects are much more likely to watch a 30-45 second video than to read paragraphs of text. You’re saving them time since a picture is worth a thousand words and you can fit many photos in even the most concise video. read more

Beer bottle collection

Beer Bottles: Earn from your Hobby

The very first website I built was for my beer bottle collection, before 2000. I just upgraded it with new features and to make it mobile friendly. It is a good example of how you could earn money from a personal interest or hobby or activity that you enjoy and invest time (and maybe money) in. Visit http://www.worldofbeerbottles.com and see how hyou could take advantage of similar page content and plugins for a website to help others appreciate what you do and maybe even offset some of your expenses! read more

Landing pages convert prospects

Landing Pages Improve Conversions

Convert your AdWords PPC & Facebook Ads at a better rate!
Small businesses put lots of effort and money into marketing, so it’s important to leverage those costs to help ensure success. The home page of your website usually tries to introduce prospects to most or all of your different services or product lines. This can distract your prospect’s focus, so build a targeted page with call to action so that they will find what they seek. read more

Top 10 Internet Marketing Ideas for 2018

attract attention to get more customers

Attract attention to get more customers

Convert your prospects into customers!
Here are my top 10 marketing ideas to start the new year with economical website improvements that bring results. When your prospects “google” the goods or services you provide, list of results does not allow your business to stand out from the rest.
Using my clients as examples:

Stand out from your competitors
You know that you’re better than your competition. But you need to show your prospects why to choose you. Here are top 10 gifts that you can give your business this holiday season to get more attention, more clicks, more calls, and most importantly, MORE SALES! read more

Book Travel Online for Hotel & Flight Deals

Wilmington Delaware online travel booking

Hotels, Flights, Cruise Vacations and other online travel booking items have always been popular internet searches, either for personal or business purposes. I re-designed a website I originally built over 10 years ago to sell travel services through my affiliate relationships with Travelocity, Hotels.com, Trivago, Priceline, and other vendors.

My new website is mobile-responsive and a great example of how anyone can monetize a personal blog or website, or add an income stream to an existing commercial site by placing text ads or banner ads to items that are related to the main theme of your site. Visit www.TravelUSAandWorld.com/ to see how I optimized it with my own keywords so that I had a chance of ranking in Google search results. Make hotel or flight reservations while you’re there, and you’ll be helping to support several gratis websites I’ve built for local Wilmington, Delaware area non-profits! read more

Mobile Apps for Small Businesses

Delaware mobile apps

Bring your customers back for repeat business!
Mobile Apps offer small businesses an inexpensive tool to compete with larger competitors and national chains. For a small, fixed monthly marketing budget item, you’ll see results and your customers will feel more connected to you.

Download Attraction LLC App
I created an app that I use to demonstrate most of the available 20+ features that can be included for as little as $59/month plus the affordable one-time set-up cost. On your smartphone, download Attraction app or call me to set up a time for a live demo. You’ll score your first reward in my loyalty program, just for downloading it. That’s a great sample of how you can entice your own customers to see the value in downloading your app. But you’ll need to publicize it by having a page similar to mine on your website, along with prominent links on Home page or all pages to download your app. I create that page for my clients, along with a poster that they can display in their storefront window, at their front desk, handed out directly, or even emailed. Some examples of what you’d highlight: read more

Wilmington Delaware Business Directory

Wilmington Delaware Directory

Submit your business to local directories to get more website visitors, but also to improve your website rank in google, bing and yahoo. You can add your company profile to important online directories including Google+, Yahoo Local, Bing Local, Manta, Superpages, and many more. You may also find a directory for your own city, or town that can give valuable exposure. For example, in New Castle County, DE, submit to my upgraded Wilmington Delaware Directory for free! read more