Each page of your website contains elements that contribute to it's overall success. They must complement each other in achieving your goal --- a call to action on the part of visitors. Home page is the main portal, and therefore deserves extra attention.
Things to avoid on your website
Here are some bad ideas—things NOT to do when designing a website. You can annoy visitors to the point of driving traffic away forever. Large files slow down pageloads. Pop-up windows create more work and confusion for visitors. Splash or “entry pages” serve little purpose on most sites.
No pop-up windows
Don’t annoy visitors with automatic pop-up windows. It is fine to allow new windows to open when links or text or images are moused over or clicked on, but let the viewer control that decision. And provide a “close” button if the window does not disappear by itself.
Create user friendly websites
Show your visitors that you appreciate them and respect their valuable time. Provide beneficial information while making it easy to find what they need.
Internal and external page links
Abide by ‘best practices’ for linking within a website and to other internet resources. Use appropriate colors, underlining, Anchor text and code to receive the most value.
Links must be obvious
Make internal and external links apparent (blue, underlined) and stand out from the rest of the text on page. If links are bold, make them a different color than other bold text. Roll-over effects such as lighting up are very helpful. It’s wise to include internal links within page text in addition to those in the navigation menu. It facilitates visitors finding the specific details they seek.
Standard Fonts and Use of Page Text
Use standard fonts for text
Avoid utilizing fonts only you have installed on your computer. For those without them, they will be converted into a dull font and ruin the effect you were trying to achieve. Save special fonts for specific headers and convert them to images. The bulk of your site should use standard fonts so that as many browsers as possible will see it in the way you intended.
Recommended fonts for greatest compatibility are Arial, Verdana, Tahoma, Helvetica and Comic Sans MS. Make sure your text is large enough to read, especially if your target audience includes seniors!
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