Identify Your Target Audience

March 17, 2011 by Ray

How to establish a list of objectives for your website and shape it for your best prospects. Identify your specific target audience for the best quality leads. Determine your strengths!

10 Steps Toward a Successful Website

April 6, 2010 by Ray

Establish a concise list of objectives.
What do we want to accomplish?

Understand the target audience.
What information do they need, and how fast? Will graphics help?

Provide quality content and keep it concise.
It must immediately convey it’s purpose, or visitors will leave.

Develop a site map based on a logical sequence to display information.

The navigation flow from page to page should be logical and consistent.

Utilize multimedia features if they aid communication.
Mouse rollovers, animated images, sound, etc. can reinforce the text.

Make it Search Engine friendly. Appropriate title, SEO keywords and META tags are essential to generating traffic.

Maintain the site on a regular basis to keep it fresh and give visitors a reason to return.

Integrate the site with other components of your marketing plan.

Work with a professional developer who has an understanding of both technological and marketing aspects.

Cross-browser compatibility and screen resolution concerns

January 28, 2010 by Ray

Are you sure that all of your website visitors see the same thing when coming to your URL? There are many different viewing possibilities such as browser, screen resolution and individual PC color and contrast settings.

Get a Great Domain Name

June 24, 2009 by Ray

Finding the best domain name (web address) can help you achieve higher search engine ranking. You may want to use both a long and shorter version of your URL.