Each page of your website contains elements that contribute to it's overall success. They must complement each other in achieving your goal --- a call to action on the part of visitors. Home page is the main portal, and therefore deserves extra attention.
Things to avoid on your website
Here are some bad ideas—things NOT to do when designing a website. You can annoy visitors to the point of driving traffic away forever. Large files slow down pageloads. Pop-up windows create more work and confusion for visitors. Splash or “entry pages” serve little purpose on most sites.
No pop-up windows
Don’t annoy visitors with automatic pop-up windows. It is fine to allow new windows to open when links or text or images are moused over or clicked on, but let the viewer control that decision. And provide a “close” button if the window does not disappear by itself.