Each page of your website contains elements that contribute to it’s overall success. They must complement each other in achieving your goal — a call to action on the part of visitors. Home page is the main portal, and therefore deserves extra attention.
Maximize the value of each website page
Every page of your website contains elements that contribute to it’s overall success. They must complement each other in achieving your goal — a call to action on the part of visitors.
Avoid Splash pages
Some sites start with a “front page” or “landing page” containing merely a brief video or static image, along with an “Enter” link. In most cases, this is unnecessary and requires surfers to click again to get to the information they came for. This can be frustrating to people and a page like this contains very little information for the search engine tigers to chew on! Skip this and get to the point right away…
Home (index) page
The home page is by far the most important part of any site. It is the main doorway to your organization by which the vast majority of visitors will arrive at. First impression is key to help them decide to view internal pages. You have 3 to 7 seconds to capture attention and convince visitors to stay, so the initial appearance, site title and headline should draw them into reading a brief introduction to your company.
• Official company logo – use similar colors and design as printed materials
• Website title or company name – state your topic or name of organization
• Main Headline – grab attention with a question or solution to a problem
• Text – at least one or two paragraphs of introduction to your company and what you can do for your customers (or members). Squeeze in as many “search terms” as possible without making copy hard to understand.
• Images – one or more photos or graphics should reinforce the text and be a visual representation of how the site will help visitors
• Slideshow or video – if a picture is worth 1,000 words, moving pictures could be worth a million! Use your very best images to tell your story
• Contact information – all pages should make it easy for visitors to request more information, but it is imperative that a phone number, email address or mailing address be visible to people ready to contact you based on their first glance at your site!
• Current info – update home page regularly with a news item or mention a recent event to prove to visitors that your site is actually current.
• Bullet lists – to avoid overwhelming visitors with lengthy text, use concise lists of features, benefits, samples or reasons for people to delve deeper into the site.
• Newsletter sign-up – Opt-in area for eBulletin, free gift, or membership to capture contact information for additional marketing opportunities.
All of these features should drive visitors toward a specific “Call to Action”. Failure to convert potential customers into sales leads is mostly due to homepages lacking primary and secondary calls to action. It may be a link that states, “Contact us for details” or “Tell us your situation and we will set up a conference call.” Guide web users along your sales process to convert more of them into customers. Read more tips!