There are many possible secondary pages that can help close the deal for visitors to contact you or request information. “About Us” isn’t critical to your product or service, but the information you include can help to set you apart from the competition or give visitors “another” reason to contact you. Stand out from the crowd and explain what makes you special!
This page (aka “About Us” or “Our Company”) may include any kind of background information to make visitors more comfortable with you. Company history, mission statement, introduction of staff members, awards and honors, or explanation of what separates you from the competition. On the surface, you may provide similar products or services as others, but certain secondary facts displaying your unique qualities can close the deal. Maybe you assist a charity that’s important to some potential clients. Maybe you’ve won an award. Maybe you have a unique certification.