If you’re interested in increasing traffic to your website, you’ve come to the right place. Each concise entry deals with a particular site feature or method of getting visitors to your website.
Email Accounts, Anti-Spam & Webmail Tips
Send and receive messages using your business email address (domain name) since it is more professional than a yahoo or aol or gmail address.
Utilize email marketing and newsletters to drive traffic to your site and keep your mailbox clean with anti-spam software.
Webmail Options
Your website email can be accessed by either:
- Logging directly into the webmail server with your email address and password
(usually at http://mail.yourdomain.com (or) - Forwarding incoming messages to a personal address such as Comcast or Yahoo (or)
- Adding your email address(es) to POP mail software such as Outlook, Outlook Express, Eudora,
Mozilla Thunderbird, Opera Mail, or Pegasus
The last option (POP) can be best for several reasons.
You can receive AND send from your business address, which you can’t do if you simply forward messages. You can also add anti-SPAM software to reduce junk messages. Prices for those programs range from free to $50/year. I’m using one called Cloudmark Anti-SPAM that costs $40/year, but it does a great job…. Or just search for “anti spam”.
Website Productivity – Keep your site working hard!
Your business has a website because it’s a cost-effective way to supplement advertising to prospects and to maintain contact with customers. You’re probably aware that you should include the web address in all marketing material, correspondence, signage, email signatures, and phone directory ads. You want your site to be more attractive and more user-friendly than the websites of your competition. You’re happy with the design, structure and maybe even a cool Flash movie. You’ve added photos and images that reinforce the text. But once the site is online, it can be all too easy to neglect a key ingredient—your content!
Site Structure and Uniform Layout
Color schemes, font size, layout of pages, and navigation structure must be consistent throughout the site for the benefit of both humans and those search engine "tigers" that we want to keep well fed at all times!
Content is King for Websites
As a website owner, you must give your visitors what they want.
The main goal of your website is to “sell” your products, services or ideas. An eCommerce (Shopping Cart) site directly earns revenue by taking online orders. Informational sites seek to persuade visitors to travel to a physical location or request further details by phone, email, or signing up for a newsletter or membership. Whatever tactic your site takes, you must study the whole process from the visitor’s point of view.
Right from the start, your web pages must be engaging and provide what people came there to find.
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