Your business has a website because it’s a cost-effective way to supplement advertising to prospects and to maintain contact with customers. You’re probably aware that you should include the web address in all marketing material, correspondence, signage, email signatures, and phone directory ads. You want your site to be more attractive and more user-friendly than the websites of your competition. You’re happy with the design, structure and maybe even a cool Flash movie. You’ve added photos and images that reinforce the text. But once the site is online, it can be all too easy to neglect a key ingredient—your content!