How to establish a list of objectives for your website and shape it for your best prospects. Identify your specific target audience for the best quality leads. Determine your strengths!
As a website owner, you must give your visitors what they want.
The main goal of your website is to “sell” your products, services or ideas. An eCommerce (Shopping Cart) site directly earns revenue by taking online orders. Informational sites seek to persuade visitors to travel to a physical location or request further details by phone, email, or signing up for a newsletter or membership. Whatever tactic your site takes, you must study the whole process from the visitor’s point of view.
Right from the start, your web pages must be engaging and provide what people came there to find.