Tag Archives: website traffic

Advertising and Promotion of Website URL

Where to include your web address

  • Include URL on business cards, letterhead, signage, vehicles
  • Flyers, posters and door-hangers
  • Business and personal email signatures
  • Email friends, enemies, customers, potential customers to announce site
  • Enter site in free online directories
  • Add website URL to all of your social media accounts, including Facebook, LinkedIn, YouTube, Twitter, Pinterest
  • Refer to site URL in brochures, advertisements, yellow pages ads
  • Employee name tags and uniforms
  • Advise people to “check site for the latest info”
  • Exchange links with similar organizations
  • Mention site in phone calls and during meetings
  • Add web address to greeting cards to customers
  • Include URL on all promotional items: pens, magnets, notepads, t-shirts, etc.
  • Have “Web Specials” with more details on your site.
  • … other ideas?
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    Keywords bring traffic

    Provide quality content, including the specific keywords that visitors are looking for. 

    Keywords and content are the most important factors for your pages to rank high in search engines (at no expense to you).  Make it easier for people to find you by incorporating the words and phrases they’re searching for.  Short paragraphs and bullet points are easiest to glance over. 

    Keyphrases are strings of words typed into search engines to produce more relevant results.  If someone is looking for a pest control service in Denver, they may punch in “pest control Denver”, so if you own such a company in that area, you want those words to appear in the text of your home page. read more

    Website Productivity – Keep your site working hard!

    Your business has a website because it’s a cost-effective way to supplement advertising to prospects and to maintain contact with customers.  You’re probably aware that you should include the web address in all marketing material, correspondence, signage, email signatures, and phone directory ads.  You want your site to be more attractive and more user-friendly than the websites of your competition.  You’re happy with the design, structure and maybe even a cool Flash movie.  You’ve added photos and images that reinforce the text.  But once the site is online, it can be all too easy to neglect a key ingredient—your content! read more