One of the most effective internet marketing methods is gathering emails to build a list of prospects. You can then either send individual (personal) messages and/or send messages to the entire list occasionally or on a regular basis. This allows you to keep your products or services in front of prospects along with the opportunity to build a relationship with them.
Capturing the attenion of viewers is difficult enough, so when you keep them more than a few seconds, make sure that they see a reason for future visits as well. Return traffic is like gold!
For best search engine optimization, keywords must be used appropriately within the text of pages. This includes page titles, sub titles, headers, bullet lists, photo captions and regular page text.
META tags are an important component of HTML and good SEO practices. A META Description tag is a free advertisement in search engine results, so don't waste it!
Unique title tags are important for every page of your website. This is one of the easiest SEO features to build into your pages.