Web Design Projects of 2022

October 10, 2022 by Ray

I enjoy building websites for any kind of business, from Contractors to Lawyers and every category in between! Here are some of the websites I’ve created in 2022 for small businesses, non-profit organizations and home-businesses for clients in the Delaware area. Some customers find me online by searching for “web designer in wilmington” and similar Google searches. Others are referrals from my happy clients.

Contact me anytime with questions or to brainstorm marketing ideas.

Presto Pizza

Kennett Square, Chester County pizzeria and Italian restaurant Presto Pizza needed to reduce it’s web hosting cost, so Webmaster Ray created the site and improved it with Google Reviews, full menu, and added a Specials page. The owner will now be able to more easily make edits to have current prices and events listed at all times.

Presto Pizza offers “Pizza and Italian Food for Takeout or Delivery in Kennett Square also serves Pasta, Seafood, Chicken, Steak, Wraps. Here we use the freshest ingredients along with the great Italian skills of past generations! We have loyal staff members that are here and ready to make you happy and satisfied!”

Your Bar Exam Tutor

Your Bar Exam Tutor offers training to help people pass the state Bar and associated exams to practice law. This was a re-design of an old non-mobile site that was also missing an SSL Certificate. Of course, Webmaster Ray added search engine optimization to rank higher and we created a Client Reviews page to motivate visitors to request info. Serving all of USA from Wilmington, DE.

Home page notes, “We provide one-on-one, email, phone, or Zoom bar exam tutoring services for students who want a specialized program designed around their specific needs. Not only do we work with first time bar takers, we also provide tutoring for students who are re-taking the bar exam.”

70 West Main

This new retail store needed eCommerce to sell furniture online. 70 West Main is located in Penns Grove, New Jersey but ships throughout the USA. We helped them set up a payment gateway for their existing merchant services account and used the popular WooCommerce WordPress plugin. Besides uploading photo, price and description of each item, training was provided via Zoom for staff to add future items themselves. We included Facebook and Instagram links to help them spread the word!

The website announces: “Discover perfect furniture for your home or office!
70 West Main offers new, handcrafted items that are of exceptional quality. We also have reclaimed and repurposed furniture, as well as architectural salvage items.”

Delaware Automobile and Truck Dealers’ Association, Inc.

DATDA needed to upgrade it’s existing website and make it mobile-friendly so they can help car buyers locate member dealerships around the state. The new site better promotes the members with a more attractive and easier to use online portal.

The home page notes: “DATDA’s new car and truck dealers are selling/servicing the latest in electric vehicles(EV’s), hybrids, and fuel-powered vehicles from the most trusted manufacturers. We know that purchasing a new vehicle is a major decision for consumers. There are distinct differences between new-franchised dealers and non-franchised dealers. New car and truck dealers have franchise laws that protect and benefit consumers.”

PA BOYS BBQ

PA BOYS BBQ is a new food truck business in Chester, York and Lancaster Counties, Pennsylvania. It includes a catering menu and events calendar page to give their location each day. A slideshow of delicious food photos captures attention so visitors can learn what they sell and where to find it. A Customer Reviews page links to the owner’s Google Business Profile to attract more diners.

Home page explains: “Mobile food truck & catering company offering BBQ style foods smoked at low temperatures. Menu includes Smoked Pulled Pork, BBQ Chicken, Pork Spareribs, Triple Smoked Mac N Cheese,
Smoked Chicken Egg Rolls and Smoked Corn on the Cob.”

Ed Stanley Contracting

Ed Stanley Contracting asked Webmaster Ray to improve their website while lowering the hosting cost and providing timely edits to the website. We constructed 2 websites. One for general contracting and one for their paving & sealcoating business. Each included attractive photos, customer reviews, and a contact form for free estimates. Serving Delaware, Pennsylvania and NJ.

As a bonus, we included this text in copyright area to improve SEO: “Ed Stanley Contracting provides residential and commercial seal coating, chip sealing, hot rubber crack filling, grading & stone work and blacktop repairs in Pennsylvania, Delaware and New Jersey.”

American Transport Systems

American Transport Systems is a trucking company that needed an upgraded website to reach out to prospects with better content. The home page quickly highlights their specialties and explains where and how they solve shipping problems. A “call now” button is always visible on mobile for easy contact. Headquartered in New Castle, Delaware.

They explain: “With over 35 years of experience we bring specialized services to all your transportation needs with smooth, cost effective and reliable transport of general commodities, over dimensional and overweight loads, as well as other types of freight, domestically and internationally.”

Webmaster Ray is thrilled to help these clients achieve greater success. Contact me with any web design or online marketing questions at all!

77 Second Video Could Earn You $3000

June 27, 2022 by Ray

Raymond Christensen — Webmaster Ray Christensen

Not just click-bait!
My “Summer 2022 Personal Ad Campaign” is a case study of integrating various marketing techniques and not being afraid of using your imagination to get your promotional message out. See the tools that I employ below, but first check out my pitch and please forward the link to anyone who can help:

Quality Single Male Seeks Fit Female Under 60

View my 77 second video and share with anyone who might know of a single lady in the Delaware / Philly / NY areas. There could be a reward in it for you or a donation to your favorite charity!

If you haven’t clicked yet, that link includes the YouTube video embedded on a Landing Page with further details. These are examples of services that I offer as a web designer and internet marketer. Here’s a screenshot of that page:

Share Your Message: Be Different

“Fortune favors the brave.” is the slogan for a recent Matt Damon TV commercial for crypto. That mentality is necessary to stand out from the crowd of your competitors in whatever business or non-profit cause you are advertising. Think about Super Bowl commercials that have 30 seconds to make a memorable impression.

Brainstorm – consider any idea, even if “crazy” – don’t be afraid
Self Promotion includes bragging about what is special about you / your business
Be Creative & Improvise – don’t just put out the typical stale message your prospects expect
Be Original – Be Different – seek an emotional response from your message with humor or inspiration
Be Courageous and think outside the box without fear of looking silly. Sex sells, but “silly” can sell too!
Make a Statement by showing that you’re serious about solving your prospect’s problem and that you care about them.

Marketing Tools That Get Results

Here’s a list of tools I’ve employed in my super duper help Ray find a woman initiative and that I offer my clients to sell their widgets and promote their services:

Marketing Video – Embed YouTube videos on your site to grab attention, demonstrate products or publicize customer testimonials. Webmaster Ray can create a 30-60 second marketing video for use on your website, facebook, linkedin, twitter and even your email newsletter.
Landing Page – Convert your AdWords PPC & Facebook Ads at a better rate!
It’s important to leverage your advertising dollars to improve results. The home page of your website presents an overall introduction to your business and all of your different services or product lines. This can distract your prospect’s focus, so build a targeted page with call to action so that they will find what they seek.

Email Marketing – Turn leads into customers into repeat customers by adding to your email list to send news & specials or even a periodic newsletter.
Flyers & Mail Campaigns – even an old fashioned printed flyer can be distributed and bring results. Or use direct mail to send your physical brochure. Make it cool by simple adding a QR code so prospects can immediately use their mobile phone to see the details!
Social Media – Go viral by using your network of personal friends or business associates to share your promotion via Facebook, LinkedIn, Instagram, Nextdoor.com or their App of choice.
Copy Writing – Motivate prospects to sell themselves on you by using concise, impactful language. Avoid large blocks of text that people won’t read. My business slogan is “Attract Interest. Attract Business.”
Networking – Hand out your flyer or distribute your business card with your local civic association, fraternal organization, Chamber of Commerce or business networking group. Make an impression.

Share My Video

So have you watched my 77 second video yet? Have you read the “fine print” on the landing page?
View Video Now… And brainstorm for me.
Peace!

21 Ways Your Website Can Boost Business

June 6, 2022 by Ray

Website marketing

Let your website do the selling!

A website is essential to ANY business since it can be referenced in ANY marketing or advertising, thereby greatly leveraging your time and money. Even a brief Facebook Ad or Google PPC Ad can lead to your site for complete details. Customers can share your link with friends to motivate your new prospect to call or email.

Attract interest. Attract business.

A website gives you instant credibility

Law Firm

Your 24/7 “online brochure” with unlimited text and photos

Painting By Luis

Mobile site is accessible on any device

Cafe Valentina

Reach ALL of your potential customers with your message

Tell prospects why your are their best choice

Gianni's Pizza Trolley Square

Online portfolio provides proof of your expertise

Offer customer support info to better retain customers

APTA Delaware

Blog or Articles area provides helpful info

Include videos to grab attention

Capture leads by offering free downloads

Tap to dial for easy phone calls

Map of your location & directions

Best Cake Bakery

Facebook, LinkedIn, YouTube and other social media links

Eric Crossan photography

Visitor statistics for you to achieve better results

Visitor Stats

Google sitemap XML file to help search engines find you

Customer Reviews page proves that your customers love you

Events Calendar or News page bring visitors back for updates

Accept credit cards to immediately take a deposit or close the sale

Include Call To Action (CTA) to guide prospects to contact you or buy

National Exteriors

Shopping Cart, photo galleries, other functionality can be added anytime

Free training session so you can update yourself to save money

Get all of these for one low price of $750!

Raymond Christensen

Most web designers will only start at a minimum of $2000. With Attraction Web Design,
“Pay Hundreds, NOT Thousands!“

Contact Webmaster Ray at 302-633-1482 (o), 302-685-3536 (m) or via email to discuss a fully optimized mobile site for as little as $750.

Google Business Profile is FREE!

April 7, 2022 by Ray

As it becomes increasingly difficult (and more expensive) to achieve a first page listing on Google, optimizing your Google Business Profile grows in significance. Formerly known as a “Google My Business” listing, creating your profile is free, but quite a valuable SEO tool!

What is a Google business profile?

As the leading website directory notes:
“Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.”

First Page of Results

Even if your business or organization website ranks poorly, you can become visible by claiming one of the top 3 spots on the Google Map that appears just under paid results for a search such as “web designer in Wilmington” or “roofer in my area”. This “Local 3-Pack” appears above organic listings! A new business can create their own GBP profile from scratch, where an existing business can claim a default listing that Google creates itself over time. Once established, you can add or correct information including NAP (name, address, phone), web address, business category, business hours, area served and brief description of products and services.

Customer Reviews Improve Visibility

One of the best ways to attract more views is to request customer reviews by directing happy clients to the listing to leave a review. And because the reviews can’t be changed except for by the reviewer, prospective customers know that they are legitimate. Plus, the business owner can reply to reviews to show interaction. On my clients’ websites, I create a direct link from the Testimonials page to the listing, to make it easier to receive reviews.
Google Reviews

How to create your listing

Go to Google and enter business name exactly how you want it to appear on your website and everyplace else. Don’t use “Attraction LLC” in one place and call yourself “Attraction, LLC” or “Attraction Web Design” in a different search engine.
Fill our all additional info (best to copy and paste) such as address, phone, and then search for your main category.
Upon entering this basic info, you’ll be directed to Verify your listing via your phone or a google postcard mailed to the physical address or another way. Only after verification is complete will your listing appear in Maps or farther down the list.
Before or after successful verification, add photos, a business description and interesting tidbits such as if you are Woman Owned, Veteran Owned and Date Opened.
Once live, direct happy customers to review you. You will receive email notification for each review and can then reply to the review and even copy it on to your website!
For extra credit, create Posts to advertise or share specials and other business news (similar to a Facebook post). Scroll down for details.

Google Business Profile
Contact Webmaster Ray with questions or help with your profile!

Add Posts to boost your profile

Website marketing Increased activity helps improve your profile rank, so besides regularly adding reviews and photos, you can create Posts (short articles) anytime. As noted at Innovation Visual:
“You will be able to upload an image, write up to 300 words of text or an event title, which should include the start/end date.

There is then an option to add a call-to-action with a variety of button choices including ‘Learn more’, ‘Reserve’, ‘Sign up’, ‘Buy’ and ‘Get offer’.

The post option gives you great flexibility to promote events, share your content and promote your products or services, highlighting when you are running special offers.”

Proven Results

As noted at LOCALiQ:

56% of actions on Google My Business listings are website visits. 24% of actions are calls to the business. And 20% of actions are direct searches.
64% of consumers have used Google My Business to find contact details for a local business.

Contact Webmaster Ray with questions or help with your profile!

CTA, Website Announcements, Google

September 17, 2021 by Ray

This presentation is based on my 4/22/20 Marketing Tips for Recovery 30 minute webinar.

Watch complete video:

Agenda

Website announcements / pop-up windows
Call To Action (CTA)
Google My Business website integration, featuring Reviews
Q & A for website improvements

BONUS: Use your website like a PowerPoint presentation!

— Then email the link!

Website announcements / pop-up windows

Website must always have clear, accurate, up-to-date info, especially in times of crisis or confusion.

Notes, News, Limited Time Offer

As needed to highlight time-sensitive info.

Newark Urgent Care

Delaware Elder Law Center

Pop-up Windows

Annoying, but effective! Grab attention.

Psychiatry Delaware website
Psychiatry Delaware

Local Results Now

Wilmington Delaware Directory

Call To Action (CTA)

Home Page … Every Page

Sightline Events

Your WEBSITE has goals…

– collect contact info

– sell an item

– motivate to visit location

– schedule a service

– provide more details

– educate audience

– demonstrate a product or service

EACH PAGE of your website has a goal…

Make it easy for the visitor.
Lead them on their journey.