This presentation is based on my 4/22/20 Marketing Tips for Recovery 30 minute webinar.
Watch complete video:
Agenda
- Website announcements / pop-up windows
- Call To Action (CTA)
- Google My Business website integration, featuring Reviews
- Q & A for website improvements
BONUS: Use your website like a PowerPoint presentation!
— Then email the link!
Website announcements / pop-up windows
Website must always have clear, accurate, up-to-date info, especially in times of crisis or confusion.
Notes, News, Limited Time Offer
As needed to highlight time-sensitive info.
Pop-up Windows
Annoying, but effective! Grab attention.
Call To Action (CTA)
Home Page … Every Page
Sightline Events
Your WEBSITE has goals…
– collect contact info
– sell an item
– motivate to visit location
– schedule a service
– provide more details
– educate audience
– demonstrate a product or service
EACH PAGE of your website has a goal…
Make it easy for the visitor.
Lead them on their journey.
Paradise on the Beach + sidebar
Link and Button “Calls to Action”
– Google My Business website integration
First page of Google!!!
COMPETE WITH…
1. Paid results
2. Google Maps (3 Pack)
3. Organic Results
—– Review sites
—– Directories
—– National Brands
Google Reviews
Q & A for website improvements
Webmaster Ray
Attraction LLC
www.AttractWeb.com
(o) 302-633-1482 (m) 302-685-3536
