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Websites by Webmaster Ray

October 9, 2020 by Ray

Here are samples of websites I’ve created in 2020 for small businesses, non-profit organizations and home-businesses for clients in the Delaware area. Some were referrals from my other customers and several found me online by searching for “web designer in wilmington” and similar Google searches. Refer me to anyone starting a business or who is in need of better results from their marketing efforts!

Wilmington web designerAndy’s Pressure Wash (SEO Package)

Webmaster Ray re-designed Andy’s Pressure Wash, of Middletown, DE website earlier in 2020. More recently, he provided an SEO package to increase Google rank and overall search engine optimization. The SEO included improved page titles and text, incorporating keywords. It also included better integration with Google My Business profile and Google Analytics, through the inclusion of additional coding.

If you are looking for a quick, effective, and thorough cleaning of your home or business, then you need the professional pressure cleaning services of Andy’s Pressure Cleaning LLC. Based in Middletown, DE, Andy’s Pressure Cleaning LLC will come to your location on-site to clean your property.


wilmington web designerReflection Life Coach

Webmaster Ray created the Reflection website for Certified Life Coach Johnnie Everett. He provides Personal Coaching, Spiritual Coaching, Relationship Coaching, Group Coaching and Youth Coaching in the Delaware area. The website incorporates his existing logo with explanation of each of his service areas and great testimonials from clients.

His introduction starts with:

“Being a life coach isn’t just a job or gig for me, it’s a divine purpose. There’s times in our lives where we need someone to push us and help us overcome our toughest times or even make wiser decisions. I’ll commit to being that support system you’ll need along your journey. A better life is one decision away. Throughout life we’ve been taught valuable lessons and had a lot of memorable experiences that shaped us into the men and women we are today. It’s time to apply each of those tokens to your reality and create a life that you deserve to live.”


wilmington web designerSt. James’ Episcopal Church

St. James’ Episcopal Church website was in need of renovation, so Webmaster Ray re-organized and re-built existing pages while adding contact form, photo gallery, donation page and a sidebar to help visitors find what they needed. There are now better representative photos of each of their ministries.

They had been referred by another Episcopal parish, whom Ray designed a site for and both in the Kirkwood Highway, Wilmington area. “A friendly, caring faith community, St. James’ offers meaningful worship in an intimate setting. Outreach and ministry are thriving and part of the parish culture.”


wilmington web designerNeighborhood Mailbox

Webmaster Ray redesigned The Neighborhood Mailbox website. The primary reason was to move to more affordable web hosting, but we took advantage by making the site more mobile-friendly and added more personalized images and text.

As the owner states, “The Neighborhood Mailbox offers dependable mailbox rental, packing, shipping and a variety of office services to your satisfaction. Customer service is our first priority. Because we know you’re busy, we get you in and out with fast and efficient service. No more standing in line endlessly at the Post Office. Most importantly, you will receive service with a smile.”apta


wilmington web designerAPTA Delaware

APTA Delaware, local chapter of The American Physical Therapy Association, required redevelopment and a new web host. Incorporating their logo, colors, specific fonts, and existing blog, Webmaster Ray enhanced the appearance and added functionality so they could maintain the site themselves.

APTA Delaware represents approximately 500 physical therapists, physical therapists assistants and students in the Delaware area. Our leadership is composed of an executive committee, those elected officers and appointed committee chairs who volunteer to keep the association running.

Contact Webmaster Ray for a free website analysis.

Filed Under: Web Design

Attraction Local SEO Package

October 7, 2020 by Ray

Higher google rankSearch Engine Optimization improves your rank in Google, Bing and other search engines and online directories.

Monthly SEO plans can cost hundreds or thousands of dollars since the competition is huge to be on first page of Google. I’m offering a one-time Local SEO Package that gives you more bang for the buck and is a good starting place to improving search engine rank.

Your website is always working for you, 24/7/365. Give it the power to attract more business!

SEO Package From Just $249!

Contact me for pricing for your WordPress website, starting at just $249 for all of these website additions:

  1. Add keywords – to page titles, meta description, sub-headings, text, page footer, including location names for the geographic area you serve. (5 key-phrases standard)
  2. Keyword(s) in page headline are also critical for SEO. “Welcome to our website” or “Hello!” don’t attract visitors. Use words people search for, like “Wilmington Contractor…”
  3. Home Page News – add News/Events section to front page of your website, that you can easily update regularly (brief comments, facebook posts, announcements, events).
  4. Customer Reviews are a huge selling tool. Paste testimonials to website page.
  5. Internal links from one page to another on your site help visitors jump to what they seek and also help your SEO.
  6. Google Analytics – create account and add “UA-xxxxxxxx” code to website https://analytics.google.com
  7. Google Search Console – to submit sitemap and receive google-site-verification code.
    https://www.google.com/webmasters/tools/
  8. search engine optimization
    SEO is sexy
  9. Local Schema Markup – embeds keywords, address, phone in your page code to boost Google rank: Structured Data Markup Helper
  10. Google My Business – create or improve Google Maps profile (reviews, description, category, contact info, 5+ photos) at https://google.com/business
    Includes direct link on your website where you could ask any client to review you easily at google. More reviews increase exposure!
  11. Improve Page Loading Speed – analyze and increase your https://gtmetrix.com/ PageSpeed Score, YSlow Score and/or Fully Loaded Time (if possible) thru image optimization and addition of WordPress optimization plugins.
  12. Case Study – add a page with one or more “case studies”, a story of how your product or service helped a customer solve their problem. Adds content, keywords, real life sample.
  13.  NAP – Name, Address & Phone of business should appear on each page, usually in footer. It should exactly match in each search engine, directory, social media channel.
  14. Add Content – email me additional or replacement text for up to 5 of your pages (include keywords and related terminology
  15. Generate Keywords – use Google Keyword Planner Tool to find keywords to add:
    https://ads.google.com/home/tools/keyword-planner/
  16. Add Outbound Links – increase credibility by adding up to 3 links to authority sources

Contact Webmaster Ray with any questions at all – or call me now at 302-633-1482 (o).
 
Local SEO Package (pdf to download)

Filed Under: SEO Tagged With: google rank, google results, page 1, search engine optimization, seo package, seo plan

Marketing Tips for Recovery Webinar 4/22/20

April 22, 2020 by Ray

30 minute webinar included 10 participants, brought to you from the Beer Room in Wilmington, DE.
Watch complete video:

Agenda – with emphasis on measures to counter the Coronavirus business slowdown:

  • Website announcements / pop-up windows
  • Google My Business website integration, including Reviews
  • Call To Action (CTA)
  • Landing Pages
  • Low cost email marketing / CRM
  • Q & A for website improvements

Website announcements / pop-up windows

Website must always have clear, accurate, up-to-date info, especially in times of crisis or confusion.

Notes, News, Limited Time Offer

As needed to highlight time-sensitive info.


Newark Urgent Care


Delaware Elder Law Center

Pop-up Windows

Annoying, but effective! Grab attention.


Schilling-Douglas School of Hair Design


Local Results Now


Wilmington Delaware Directory


Call To Action (CTA)

Home Page … Every Page

Sightline Events

Your WEBSITE has goals…
 
– collect contact info
 
– sell an item
 
– motivate to visit location
 
– schedule a service
 
– provide more details
 
– educate audience
 
– demonstrate a product or service
 
EACH PAGE of your website has a goal…
 
Make it easy for the visitor. Lead them on their journey.

 
Rock Roofing Company

Paradise on the Beach + sidebar


Landing Pages

Leverage PPC, ad campaigns, facebook posts to increase conversions.
 
Focus on specific message (individual product or service, specific demographic)

Schilling-Douglas School of Hair Design – cosmetology program


– Google My Business website integration

First page of Google!!!

power washer in middletown de

COMPETE WITH…
 
1. Paid results
 
2. Google Maps (3 Pack)
 
3. Organic Results
 
—– Review sites
 
—– Directories
 
—– National Brands

Google Reviews

Eric Crossan Photography

pike creek web designer


Low cost email marketing / CRM

Email / Newsletters:
Constant Contact, MailChimp, AWeber, GetResponse, …
 
Marketing Automation / Customer Relationship Management:
Salesforce, Hubspot, Pipedrive, Zoho, NetSuite
 
MARKETING AUTOMATION – drip campaigns

crm


Q & A for website improvements

Webmaster Ray

Attraction LLC

www.AttractWeb.com

(o) 302-633-1482     (m) 302-685-3536

Filed Under: Internet Marketing, Web Design Tagged With: calls to action, cta, google maps

Rewards Program Brings Customers Back

January 9, 2020 by Ray

Customer Rewards ProgramEven a simple Customer Loyalty Rewards program will convert more one-time buyers into regular customers for more residual income! You likely take part in one or more Rewards Programs right now. It may be a punch card for the local pizza shop, a mobile app for your favorite hair salon or a phone-number that you tell the cashier during each purchase.

Rewards Programs Work!
Loyalty Rewards programs are proven to work. And not just a little. The cost to retain customers is far less than to continually acquire new customers. Any incentive to bring people back in the door is valuable. Customers like earning points towards discounts or free merchandise, so getting them involved immediately with their first purchase makes it more likely for them to come back.

Small Business Owners Benefit
Repeat businessSmall businesses in particular can craft or personalize their program directly to their market niche, setting them apart from the competition. You work hard and spend money to advertise to bring prospects in the door. Steps to make them regular customers:

  1. Give them incentives to return. (earn discounts or free products/services)
  2. Make it worthwhile and easy.
  3. Ask them to join your VIP program at no cost.
  4. Give points each time they purchase.
  5. Show how easy it is to redeem rewards!

Boost Repeat Business: Special Offer

Start Your VIP / Rewards Program Now!
Your customers always have their smartphones, so put yourself there and you’ll always be just a tap away! Watch this 73 second video and contact Webmaster Ray now for an exclusive limited time offer! Or call 302-633-1482

Please refer me to the owner of one of these types of small business:

Retail Stores
Shoe Store
Sports Store
Dollar Store
Antiques Shop
Specialty Store
Gift Shop
Cigar Shop
Pet Supplies
Other Retail…

Hair Salon
Nail Salon
Beauty / Skin Salon
Body Spa
Barber Shop
Massage Center
Yoga Studio
Tanning Parlor
Other Personal Services

Restaurant
Diner
Pizza Shop
Coffee Shop
Bakery
Caterer
Ice Cream Parlor
Bar / Club
Other Food Sellers…

Fitness Center
Gym / Personal Trainer
Sports Massage
Physical Therapy
Chiropractor
Auto Repair Shop
Taxi / Limousine
Entertainment Center
Lawn Service
Other Services…

Filed Under: General, Internet Marketing

Stand Out with Custom Videos

December 16, 2019 by Ray

Marketing video attracts businessAttract more website traffic, calls, emails and foot traffic to your business by creating a short marketing video. Just like a TV commercial, it will attract attention over and over again. Posting it on YouTube or Vimeo, it can attract visitors directly from that platform, giving you a new audience to target. And then embedding in your website makes it useful to anyone who visits due to any of your marketing campaigns.

Increase Conversion Rates
Incorporate video into Landing Pages and immediately increase conversion rates since it’s easier and more fun for people to view the moving images instead of reading your copy and seeing the one or two photos you’ve chosen to accompany it. The greater stimulation (and entertainment value) improves chances of them seeking more details or following your call to action.

Marketing Video by Webmaster Ray

Better Results Than Animated Videos
You’ll find various marketing firms who will create an animated “explainer” or hand drawn pencil video if you supply them with script and your logo. In some cases, these can be a good option, so see the samples below. But they often look “canned” or “generic” and don’t showcase your actual products or services or employees or projects. Same thing if you purchase software that you must then learn how to use.

Animated Explainer Video is generic

These videos can include some cool effects, but the viewer is concentrating more on the cartoon graphic effects that the actual message you want to make and actual pictures of the product or it’s results. Here’s another format that you’ve certainly seen on a website or facebook page:

Hand Drawn Explainer Video is generic

It will take a few extra moments of preparation on your part, but I’d like to help you see better results over and over again from your one-time selection of photos, text, and background music!

Webmaster Ray’s Marketing Video Deal
For $399, I can offer a custom video including up to 15 images (and selected stock photos) and even optimized for higher rank in YouTube and Google search results! I’ll help you create the script, have you select your best photos plus professional stock photos. Jump to custom video package now

It’s important to be concise, so we’ll pack your content into a 30-45 second pitch that the viewer will happily sit through. Even if you’re not in the Wilmington, Delaware area, I’ll put together your video if you send images, voiceover script and a few catchy captions. It will take little of your time and you’ll see the results in just days.

Finally, we’ll upload to YouTube and then embed it in your website to get twice the bang for the buck. I will even create your YouTube account and optimize it if you don’t already have one. Here’s another promo video sample:

Email Webmaster Ray, text to 302-685-3536 or call 302-633-1482 from anywhere in the USA. A quick phone discussion or Skype/Zoom session will get us started! Or click here to start now!

Filed Under: Internet Marketing Tagged With: custom video, marketing video, online marketing, youtube video

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