Attraction Website Design & Web Hosting

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Attraction Local SEO Package

October 7, 2020 by Ray

Higher google rankSearch Engine Optimization improves your rank in Google, Bing and other search engines and online directories.

Monthly SEO plans can cost hundreds or thousands of dollars since the competition is huge to be on first page of Google. I’m offering a one-time Local SEO Package that gives you more bang for the buck and is a good starting place to improving search engine rank.

Your website is always working for you, 24/7/365. Give it the power to attract more business!

SEO Package From Just $249!

Contact me for pricing for your WordPress website, starting at just $249 for all of these website additions:

  1. Add keywords – to page titles, meta description, sub-headings, text, page footer, including location names for the geographic area you serve. (5 key-phrases standard)
  2. Keyword(s) in page headline are also critical for SEO. “Welcome to our website” or “Hello!” don’t attract visitors. Use words people search for, like “Wilmington Contractor…”
  3. Home Page News – add News/Events section to front page of your website, that you can easily update regularly (brief comments, facebook posts, announcements, events).
  4. Customer Reviews are a huge selling tool. Paste testimonials to website page.
  5. Internal links from one page to another on your site help visitors jump to what they seek and also help your SEO.
  6. Google Analytics – create account and add “UA-xxxxxxxx” code to website https://analytics.google.com
  7. Google Search Console – to submit sitemap and receive google-site-verification code.
    https://www.google.com/webmasters/tools/
  8. search engine optimization
    SEO is sexy
  9. Local Schema Markup – embeds keywords, address, phone in your page code to boost Google rank: Structured Data Markup Helper
  10. Google My Business – create or improve Google Maps profile (reviews, description, category, contact info, 5+ photos) at https://google.com/business
    Includes direct link on your website where you could ask any client to review you easily at google. More reviews increase exposure!
  11. Improve Page Loading Speed – analyze and increase your https://gtmetrix.com/ PageSpeed Score, YSlow Score and/or Fully Loaded Time (if possible) thru image optimization and addition of WordPress optimization plugins.
  12. Case Study – add a page with one or more “case studies”, a story of how your product or service helped a customer solve their problem. Adds content, keywords, real life sample.
  13.  NAP – Name, Address & Phone of business should appear on each page, usually in footer. It should exactly match in each search engine, directory, social media channel.
  14. Add Content – email me additional or replacement text for up to 5 of your pages (include keywords and related terminology
  15. Generate Keywords – use Google Keyword Planner Tool to find keywords to add:
    https://ads.google.com/home/tools/keyword-planner/
  16. Add Outbound Links – increase credibility by adding up to 3 links to authority sources

Contact Webmaster Ray with any questions at all – or call me now at 302-633-1482 (o).
 
Local SEO Package (pdf to download)

Filed Under: SEO Tagged With: google rank, google results, page 1, search engine optimization, seo package, seo plan

Marketing Tips for Recovery Webinar 4/22/20

April 22, 2020 by Ray

30 minute webinar included 10 participants, brought to you from the Beer Room in Wilmington, DE.
Watch complete video:

Agenda – with emphasis on measures to counter the Coronavirus business slowdown:

  • Website announcements / pop-up windows
  • Google My Business website integration, including Reviews
  • Call To Action (CTA)
  • Landing Pages
  • Low cost email marketing / CRM
  • Q & A for website improvements

Website announcements / pop-up windows

Website must always have clear, accurate, up-to-date info, especially in times of crisis or confusion.

Notes, News, Limited Time Offer

As needed to highlight time-sensitive info.


Newark Urgent Care


Delaware Elder Law Center

Pop-up Windows

Annoying, but effective! Grab attention.


Schilling-Douglas School of Hair Design


Local Results Now


Wilmington Delaware Directory


Call To Action (CTA)

Home Page … Every Page

Sightline Events

Your WEBSITE has goals…
 
– collect contact info
 
– sell an item
 
– motivate to visit location
 
– schedule a service
 
– provide more details
 
– educate audience
 
– demonstrate a product or service
 
EACH PAGE of your website has a goal…
 
Make it easy for the visitor. Lead them on their journey.

 
Rock Roofing Company

Paradise on the Beach + sidebar


Landing Pages

Leverage PPC, ad campaigns, facebook posts to increase conversions.
 
Focus on specific message (individual product or service, specific demographic)

Schilling-Douglas School of Hair Design – cosmetology program


– Google My Business website integration

First page of Google!!!

power washer in middletown de

COMPETE WITH…
 
1. Paid results
 
2. Google Maps (3 Pack)
 
3. Organic Results
 
—– Review sites
 
—– Directories
 
—– National Brands

Google Reviews

Eric Crossan Photography

pike creek web designer


Low cost email marketing / CRM

Email / Newsletters:
Constant Contact, MailChimp, AWeber, GetResponse, …
 
Marketing Automation / Customer Relationship Management:
Salesforce, Hubspot, Pipedrive, Zoho, NetSuite
 
MARKETING AUTOMATION – drip campaigns

crm


Q & A for website improvements

Webmaster Ray

Attraction LLC

www.AttractWeb.com

(o) 302-633-1482     (m) 302-685-3536

Filed Under: Internet Marketing, Web Design Tagged With: calls to action, cta, google maps

Rewards Program Brings Customers Back

January 9, 2020 by Ray

Customer Rewards ProgramEven a simple Customer Loyalty Rewards program will convert more one-time buyers into regular customers for more residual income! You likely take part in one or more Rewards Programs right now. It may be a punch card for the local pizza shop, a mobile app for your favorite hair salon or a phone-number that you tell the cashier during each purchase.

Rewards Programs Work!
Loyalty Rewards programs are proven to work. And not just a little. The cost to retain customers is far less than to continually acquire new customers. Any incentive to bring people back in the door is valuable. Customers like earning points towards discounts or free merchandise, so getting them involved immediately with their first purchase makes it more likely for them to come back.

Small Business Owners Benefit
Repeat businessSmall businesses in particular can craft or personalize their program directly to their market niche, setting them apart from the competition. You work hard and spend money to advertise to bring prospects in the door. Steps to make them regular customers:

  1. Give them incentives to return. (earn discounts or free products/services)
  2. Make it worthwhile and easy.
  3. Ask them to join your VIP program at no cost.
  4. Give points each time they purchase.
  5. Show how easy it is to redeem rewards!

Boost Repeat Business: Special Offer

Start Your VIP / Rewards Program Now!
Your customers always have their smartphones, so put yourself there and you’ll always be just a tap away! Watch this 73 second video and contact Webmaster Ray now for an exclusive limited time offer! Or call 302-633-1482

Please refer me to the owner of one of these types of small business:

Retail Stores
Shoe Store
Sports Store
Dollar Store
Antiques Shop
Specialty Store
Gift Shop
Cigar Shop
Pet Supplies
Other Retail…

Hair Salon
Nail Salon
Beauty / Skin Salon
Body Spa
Barber Shop
Massage Center
Yoga Studio
Tanning Parlor
Other Personal Services

Restaurant
Diner
Pizza Shop
Coffee Shop
Bakery
Caterer
Ice Cream Parlor
Bar / Club
Other Food Sellers…

Fitness Center
Gym / Personal Trainer
Sports Massage
Physical Therapy
Chiropractor
Auto Repair Shop
Taxi / Limousine
Entertainment Center
Lawn Service
Other Services…

Filed Under: General, Internet Marketing

Stand Out with Custom Videos

December 16, 2019 by Ray

Marketing video attracts businessAttract more website traffic, calls, emails and foot traffic to your business by creating a short marketing video. Just like a TV commercial, it will attract attention over and over again. Posting it on YouTube or Vimeo, it can attract visitors directly from that platform, giving you a new audience to target. And then embedding in your website makes it useful to anyone who visits due to any of your marketing campaigns.

Increase Conversion Rates
Incorporate video into Landing Pages and immediately increase conversion rates since it’s easier and more fun for people to view the moving images instead of reading your copy and seeing the one or two photos you’ve chosen to accompany it. The greater stimulation (and entertainment value) improves chances of them seeking more details or following your call to action.

Marketing Video by Webmaster Ray

Better Results Than Animated Videos
You’ll find various marketing firms who will create an animated “explainer” or hand drawn pencil video if you supply them with script and your logo. In some cases, these can be a good option, so see the samples below. But they often look “canned” or “generic” and don’t showcase your actual products or services or employees or projects. Same thing if you purchase software that you must then learn how to use.

Animated Explainer Video is generic

These videos can include some cool effects, but the viewer is concentrating more on the cartoon graphic effects that the actual message you want to make and actual pictures of the product or it’s results. Here’s another format that you’ve certainly seen on a website or facebook page:

Hand Drawn Explainer Video is generic

It will take a few extra moments of preparation on your part, but I’d like to help you see better results over and over again from your one-time selection of photos, text, and background music!

Webmaster Ray’s Marketing Video Deal
For $399, I can offer a custom video including up to 15 images (and selected stock photos) and even optimized for higher rank in YouTube and Google search results! I’ll help you create the script, have you select your best photos plus professional stock photos. Jump to custom video package now

It’s important to be concise, so we’ll pack your content into a 30-45 second pitch that the viewer will happily sit through. Even if you’re not in the Wilmington, Delaware area, I’ll put together your video if you send images, voiceover script and a few catchy captions. It will take little of your time and you’ll see the results in just days.

Finally, we’ll upload to YouTube and then embed it in your website to get twice the bang for the buck. I will even create your YouTube account and optimize it if you don’t already have one. Here’s another promo video sample:

Email Webmaster Ray, text to 302-685-3536 or call 302-633-1482 from anywhere in the USA. A quick phone discussion or Skype/Zoom session will get us started! Or click here to start now!

Filed Under: Internet Marketing Tagged With: custom video, marketing video, online marketing, youtube video

Is Social Media Marketing Worthwhile?

April 1, 2019 by Ray

Do you invest time or money in Social Media marketing or direct Facebook ads?
How can you decide where to best spend for the best results?

Listen to this Podcast that I’m featured on for answers:

Listen to “Ray Christensen, Webmaster “Social Media Marketing – Is It Worth the Time & Money” on Spreaker.

My friend and client Ronda Cobb is a money coach in Toledo, Ohio and broadcasts a weekly podcast on iHeart Radio. Each show focuses on one financial topic for business owners and individuals trying to improve their budget.

Marketing Options for Small Businesses

Small businesses have a limited advertising budget, so utilizing your $500 or $1000 per month advertising budget correctly is critical. A bad spend in one or two places can put you out of business before you find your best marketing channel. It mostly depends on where your best prospects are. In this podcast, Webmaster Ray discusses how to decide and who to speak with for help.

Some business owners create their own Facebook and LinkedIn posts, Twitter tweets, Instagram posts, Pinterest items or similar ads on other platforms. Others hire a local social media marketer to create one or more posts per week. The next step is paid advertising on these platforms. That’s alot of work, for a very soft sell campaign. Results can take time and it’s difficult to be patient. My best suggestion is to ask a fellow business owner what they’ve had success with or if they know of a 3rd party person that they trust. Or join your local Chamber of Commerce and have them refer you to an expert.

Contact me with any questions at all!

Filed Under: General, Internet Marketing Tagged With: advertising budget, facebook ads, marketing podcast, small business marketing, social media marketing

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Wilmington, DE 19808

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