Your business has a website because it’s a cost-effective way to supplement advertising to prospects and to maintain contact with customers. You’re probably aware that you should include the web address in all marketing material, correspondence, signage, email signatures, and phone directory ads. You want your site to be more attractive and more user-friendly than the websites of your competition. You’re happy with the design, structure and maybe even a cool Flash movie. You’ve added photos and images that reinforce the text. But once the site is online, it can be all too easy to neglect a key ingredient—your content!
Site Structure and Uniform Layout
Color schemes, font size, layout of pages, and navigation structure must be consistent throughout the site for the benefit of both humans and those search engine "tigers" that we want to keep well fed at all times!
Get a Great Domain Name
Finding the best domain name (web address) can help you achieve higher search engine ranking. You may want to use both a long and shorter version of your URL.
Content is King for Websites
As a website owner, you must give your visitors what they want.
The main goal of your website is to “sell” your products, services or ideas. An eCommerce (Shopping Cart) site directly earns revenue by taking online orders. Informational sites seek to persuade visitors to travel to a physical location or request further details by phone, email, or signing up for a newsletter or membership. Whatever tactic your site takes, you must study the whole process from the visitor’s point of view.
Right from the start, your web pages must be engaging and provide what people came there to find.
Submit to Search Engines
Submit your site to major directories and Search Engines. Besides appearing in those lists, the additional inbound link helps increase rank in Google and others! Start with these:
Google.com
Yahoo.com
MSN.com
DMOZ.org
Jayde.com (business to business)
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