Establish a concise list of objectives.
What do we want to accomplish?

Understand the target audience.
What information do they need, and how fast? Will graphics help?

Provide quality content and keep it concise.
It must immediately convey it’s purpose, or visitors will leave.

Develop a site map based on a logical sequence to display information.

The navigation flow from page to page should be logical and consistent.

Utilize multimedia features if they aid communication.
Mouse rollovers, animated images, sound, etc. can reinforce the text.

Make it Search Engine friendly. Appropriate title, SEO keywords and META tags are essential to generating traffic.

Maintain the site on a regular basis to keep it fresh and give visitors a reason to return.

Integrate the site with other components of your marketing plan.

Work with a professional developer who has an understanding of both technological and marketing aspects.