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Inbound Links: Ask for them!

February 6, 2010 by Ray

Especially for Google, link popularity is a major component of your ranking, so ask other websites to post a link to yours.  You receive more credit if the other site’s theme is related to yours and if the other site has a high ranking.

Dental website
Dental website

Filed Under: SEO Tagged With: inbound links

Cross-browser compatibility and screen resolution concerns

January 28, 2010 by Ray

Are you sure that all of your website visitors see the same thing when coming to your URL? There are many different viewing possibilities such as browser, screen resolution and individual PC color and contrast settings.  View your site in various combinations to be sure that everyone receives the same experience.

Strive for cross-browser compatibility
The same web page can appear differently when viewed in different browsers.  Internet Explorer, Mozilla Firefox, Safari, and others each display code differently, so you must be careful to view pages in each before going live.

Do we all see the same page?
Do we all see the same page?

Usually, you can find common ground by utilizing code (stylesheets/CSS) that all of the major browsers recognize, but there may be cases that you should create distinct versions of the same page(s).  Issues that may arise are the use of features such as image maps, frames, javascript, java applets, or operating system-specific controls.  Test in as many environments as possible!

Layout and design for multiple screen resolutions
As mentioned earlier, another challenge is to make your pages attractive at various screen resolutions.  The vast majority of PCs display 1024 x 768 pixels while most laptops are set to 1280 x 1024.  There are still a number of surfers using 800 x 600.  Setting pages to show a set page width of 800 pixels will display the same on each of these, and if centered, will simply have larger left and right margins to those with greater resolution.

Be careful with the code
Be careful with the code

Validate your HTML code
After designing pages, it’s a good habit to get into using HTML Validator software to reduce errors that could cause display problems in some browsers and penalize you in some search engines.

Filed Under: Web Design Tagged With: cross-browser compatibility, screen resolution, validate html

Webmaster Ray knows SEO

January 5, 2010 by Ray

If you’re interested in increasing traffic to your website, you’ve come to the right place.  Each concise entry deals with a particular site feature or method of getting visitors to your website.

Filed Under: General Tagged With: search engine optimization, SEO, website traffic

Email Accounts, Anti-Spam & Webmail Tips

November 20, 2009 by Ray

Send and receive messages using your business email address (domain name) since it is more professional than a yahoo or aol or gmail address.

Utilize email marketing and newsletters to drive traffic to your site and keep your mailbox clean with anti-spam software.

Webmail Options

Your website email can be accessed by either:

  • Logging directly into the webmail server with your email address and password
    (usually at http://mail.yourdomain.com (or)
  • Forwarding incoming messages to a personal address such as Comcast or Yahoo (or)
  • Adding your email address(es) to POP mail software such as Outlook, Outlook Express, Eudora,
    Mozilla Thunderbird, Opera Mail, or Pegasus

The last option (POP) can be best for several reasons.
You can receive AND send from your business address, which you can’t do if you simply forward messages. You can also add anti-SPAM software to reduce junk messages. Prices for those programs range from free to $50/year. I’m using one called Cloudmark Anti-SPAM that costs $40/year, but it does a great job…. Or just search for “anti spam”.

If you use Comcast or Verizon or another ISP for email and log in to their website to access it, you can instead add that to Outlook, etc. as your primary account and then add your website email address(es) as well.

These POP email clients also offer formatting of messages with color, html, etc that can’t be done with the basic webmail server and you can use the same address book for all of your email accounts.   A disadvantage is that you must have the POP software installed on each computer you would use for your email.

Website Mail Anti-SPAM Measures

Email problems have become more commonplace, largely due to increasing amounts of SPAM and the different methods that email providers use to combat it. Website owners are more vulnerable since we want and need visitors to contact us.

Spam Filter for Outlook, Express and Mozilla Firefox. Download SPAMfighter today.

Email addresses are collected by Spammers in many ways. Robots cruise the internet and can read Addresses that are in text form on websites. They can also read simple email links that open email programs. It can also be risky to submit your email address to any website or chain-email that you cannot verify as friendly.

Prevention: For my websites and those I design, I exclusively use email forms (Form Mail) that can be better protected than simple email links. To display an address, I create an image instead of using active links or even text.

Problems: Email providers have been going to great lengths to try to protect their users from the epidemic of spam. The side effects are spam filters blocking good messages along with the bad (aol and yahoo are famous for this) and any messages from certain servers blocked completely. Most websites, such as yours and mine, are located on “Shared Servers” so we don’t have to pay several hundred dollars each year for hosting. If there are Spammers using web addresses on the same server, all mail coming from that server may be considered SPAM and potentially be blocked. These “blacklisted” accounts can be re-instated (“whitelisted”) manually, but have often fallen back into the bad category.



Purge your webmail servers: If your email forwards to your personal address, be sure to delete unneeded messages from the “inbox” periodically at mail.yourdomain.com or ask ray to have inbound messages be automatically deleted from that server. This is especially important if you receive messages with large file attachments which can fill up the mailbox and make it slow to open. If there are hundreds of messages, I could delete and re-instate the mailbox quickly, but you’d lose any saved inbox and sent messages on the webmail server.

Actions to take:

  1. Seriously consider adding your website email to a POP client (Outlook, etc.)
  2. To screen out spam, install some anti-spam software.
  3. If you haven’t received website email recently, fill out the form on your site to be sure you do receive it and contact me if it isn’t received at least within a day. We may need to request “whitelisting”.
  4. Refrain from listing your email address on pages of your site that you’re equipped to update yourself. Many people use a secondary address such as a free Yahoo or Juno or Gmail account in that case.

Questions, comments, or suggestions are welcome.
…and since referrals to my business earn you free maintenance time, that would allow me to upgrade your spam defenses at no cost!
Best Regards,
Webmaster Ray     (302) 633-1482

Filed Under: General Tagged With: email, newsletters, spam, spam messages, spam prevention, website mail, website visitors

Website Productivity – Keep your site working hard!

October 20, 2009 by Ray

Your business has a website because it’s a cost-effective way to supplement advertising to prospects and to maintain contact with customers.  You’re probably aware that you should include the web address in all marketing material, correspondence, signage, email signatures, and phone directory ads.  You want your site to be more attractive and more user-friendly than the websites of your competition.  You’re happy with the design, structure and maybe even a cool Flash movie.  You’ve added photos and images that reinforce the text.  But once the site is online, it can be all too easy to neglect a key ingredient—your content!

 

The site may have contained informative and relevant information when it was built, but is it still current and correct?  It can cost very little time or money to ensure that your website continues to do it’s best to help your business thrive.  And if you don’t put that small effort in, visitors can be quickly “turned off” by faulty or outdated information.  It’s always there for you, 24/7.  Treat it as a cornerstone of your business. 

Filed Under: General Tagged With: website productivity, website traffic

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