Internet Marketing usually refers to an eCommerce site, but the concept can be used by any business or organization.
Sending articles and press releases to the internet can bring traffic in two ways. First, a good article will lead readers to your site for more information. Also, when articles are posted at various internet directories, the embedded links to your site improve it's quality rating with Google.
Provide quality content, including the specific keywords that visitors are looking for.
Keywords and content are the most important factors for your pages to rank high in search engines (at no expense to you). Make it easier for people to find you by incorporating the words and phrases they’re searching for. Short paragraphs and bullet points are easiest to glance over.
Maintain your site with new information to encourage return visits.
Web 2.0 has had a large impact on SEO, with Google and other directories gradually increasing credit from popular websites such as Facebook and Twitter. Regular new content on blogs increases their relevance.