The most important website content is the text on your pages. Besides the usual places to incorporate key words and phrases (such as your paragraphs and bullet lists), look for other opportunities to add search terms that reflect the page content. Here are some ideas!
For best conversion, use conversational tone and provide plenty of text to generate interest. Use the terms that people are searching for.
For best search engine optimization, keywords must be used appropriately within the text of pages. This includes page titles, sub titles, headers, bullet lists, photo captions and regular page text.
META tags are an important component of HTML and good SEO practices. A META Description tag is a free advertisement in search engine results, so don't waste it!
Unique title tags are important for every page of your website. This is one of the easiest SEO features to build into your pages.