The most important website content is the text on your pages. Besides the usual places to incorporate key words and phrases (such as your paragraphs and bullet lists), look for other opportunities to add search terms that reflect the page content. Here are some ideas!
How To Choose Best SEO Search Terms
Determining proper search terms (keywords) to focus on is critical for your SEO and SEM results. Follow these guidelines to acheive better natural rankings in search engines and directories.