Abide by ‘best practices’ for linking within a website and to other internet resources. Use appropriate colors, underlining, Anchor text and code to receive the most value.
Links must be obvious
Make internal and external links apparent (blue, underlined) and stand out from the rest of the text on page. If links are bold, make them a different color than other bold text. Roll-over effects such as lighting up are very helpful. It’s wise to include internal links within page text in addition to those in the navigation menu. It facilitates visitors finding the specific details they seek.