The most important website content is the text on your pages. Besides the usual places to incorporate key words and phrases (such as your paragraphs and bullet lists), look for other opportunities to add search terms that reflect the page content. Here are some ideas!
Website traffic received from people finding you in search engine and directory listings is a beautiful thing.
Provide quality content, including the specific keywords that visitors are looking for.
Keywords and content are the most important factors for your pages to rank high in search engines (at no expense to you). Make it easier for people to find you by incorporating the words and phrases they’re searching for. Short paragraphs and bullet points are easiest to glance over.
Keyphrases are strings of words typed into search engines to produce more relevant results. If someone is looking for a pest control service in Denver, they may punch in “pest control Denver”, so if you own such a company in that area, you want those words to appear in the text of your home page.