Determining proper search terms (keywords) to focus on is critical for your SEO and SEM results. Follow these guidelines to acheive better natural rankings in search engines and directories.
Website traffic received from people finding you in search engine and directory listings is a beautiful thing.
Sending articles and press releases to the internet can bring traffic in two ways. First, a good article will lead readers to your site for more information. Also, when articles are posted at various internet directories, the embedded links to your site improve it's quality rating with Google.
Provide quality content, including the specific keywords that visitors are looking for.
Keywords and content are the most important factors for your pages to rank high in search engines (at no expense to you). Make it easier for people to find you by incorporating the words and phrases they’re searching for. Short paragraphs and bullet points are easiest to glance over.
Keyphrases are strings of words typed into search engines to produce more relevant results. If someone is looking for a pest control service in Denver, they may punch in “pest control Denver”, so if you own such a company in that area, you want those words to appear in the text of your home page.
Especially for Google, link popularity is a major component of your ranking, so ask other websites to post a link to yours. You receive more credit if the other site’s theme is related to yours and if the other site has a high ranking.