Attract more website traffic, calls, emails and foot traffic to your business by creating a short marketing video. Just like a TV commercial, it will attract attention over and over again. Posting it on YouTube or Vimeo, it can attract visitors directly from that platform, giving you a new audience to target. And then embedding in your website makes it useful to anyone who visits due to any of your marketing campaigns.
Video Marketing brings results for any business or organization seeking attention, sales, or more members. People like videos – especially short ones. Google likes videos so much that they own YouTube. The most shared Facebook posts are ones displaying a brief video.
By incorporating images, voiceover, captions and energizing background music you’ll keep the attention of viewers. Your prospects are much more likely to watch a 30-45 second video than to read paragraphs of text. You’re saving them time since a picture is worth a thousand words and you can fit many photos in even the most concise video.
Convert your prospects into customers!
Here are my top 10 marketing ideas to start the new year with economical website improvements that bring results. When your prospects “google” the goods or services you provide, list of results does not allow your business to stand out from the rest.
Using my clients as examples:
- Brandywine Auto Repair could be just another automotive shop.
- Be Well Life Coaching could be just another life coach.
- Gianni’s Pizza could be just another pizza shop.
- Wilderman Physical Therapy could be just another physical therapist.
- Annex Marketplace could be just another furniture store.
Stand out from your competitors
You know that you’re better than your competition. But you need to show your prospects why to choose you. Here are top 10 gifts that you can give your business this holiday season to get more attention, more clicks, more calls, and most importantly, MORE SALES!
Video Marketing continues to grow in importance. People like videos – especially short ones. Google likes videos so much that they own YouTube and are happy to promote it.
Even this incredibly simple video that I put together ranks on page 2 of results if you Google “wilmington de web designer”.
Not only should your website feature your general-purpose 30-60 second marketing video, but you should consider adding one to nearly every main page of your business website. If you have 5 different categories of services, create a brief video for each and place it near the top of the page. It’s amazing how many people will view the video instead of reading a few lines of text.