Watch complete video:
Agenda – with emphasis on measures to counter the Coronavirus business slowdown:
- Website announcements / pop-up windows
- Google My Business website integration, including Reviews
- Call To Action (CTA)
- Landing Pages
- Low cost email marketing / CRM
- Q & A for website improvements
Website announcements / pop-up windows
Website must always have clear, accurate, up-to-date info, especially in times of crisis or confusion.
Notes, News, Limited Time Offer
As needed to highlight time-sensitive info.
Annoying, but effective! Grab attention.
Schilling-Douglas School of Hair Design
Call To Action (CTA)
Home Page … Every Page
Your WEBSITE has goals…
– collect contact info
– sell an item
– motivate to visit location
– schedule a service
– provide more details
– educate audience
– demonstrate a product or service
EACH PAGE of your website has a goal…
Make it easy for the visitor. Lead them on their journey.
Paradise on the Beach + sidebar
Leverage PPC, ad campaigns, facebook posts to increase conversions.
Focus on specific message (individual product or service, specific demographic)
Schilling-Douglas School of Hair Design – cosmetology program
– Google My Business website integration
First page of Google!!!
1. Paid results
2. Google Maps (3 Pack)
3. Organic Results
—– Review sites
—– National Brands
Low cost email marketing / CRM
Email / Newsletters:
Constant Contact, MailChimp, AWeber, GetResponse, …
Marketing Automation / Customer Relationship Management:
Salesforce, Hubspot, Pipedrive, Zoho, NetSuite
MARKETING AUTOMATION – drip campaigns
Q & A for website improvements
(o) 302-633-1482 (m) 302-685-3536