Watch complete video:
Agenda – with emphasis on measures to counter the Coronavirus business slowdown:
- Website announcements / pop-up windows
- Google My Business website integration, including Reviews
- Call To Action (CTA)
- Landing Pages
- Low cost email marketing / CRM
- Q & A for website improvements
Website announcements / pop-up windows
Website must always have clear, accurate, up-to-date info, especially in times of crisis or confusion.
Notes, News, Limited Time Offer
As needed to highlight time-sensitive info.
Pop-up Windows
Annoying, but effective! Grab attention.
Schilling-Douglas School of Hair Design
Call To Action (CTA)
Home Page … Every Page
Your WEBSITE has goals…
– collect contact info
– sell an item
– motivate to visit location
– schedule a service
– provide more details
– educate audience
– demonstrate a product or service
EACH PAGE of your website has a goal…
Make it easy for the visitor. Lead them on their journey.
Paradise on the Beach + sidebar
Landing Pages
Leverage PPC, ad campaigns, facebook posts to increase conversions.
Focus on specific message (individual product or service, specific demographic)
Schilling-Douglas School of Hair Design – cosmetology program
– Google My Business website integration
First page of Google!!!
COMPETE WITH…
1. Paid results
2. Google Maps (3 Pack)
3. Organic Results
—– Review sites
—– Directories
—– National Brands
Google Reviews
Low cost email marketing / CRM
Email / Newsletters:
Constant Contact, MailChimp, AWeber, GetResponse, …
Marketing Automation / Customer Relationship Management:
Salesforce, Hubspot, Pipedrive, Zoho, NetSuite
MARKETING AUTOMATION – drip campaigns
Q & A for website improvements
Webmaster Ray
Attraction LLC
www.AttractWeb.com
(o) 302-633-1482 (m) 302-685-3536
