Rewards Program Brings Customers Back

January 9, 2020 by Ray

Customer Rewards Program Even a simple Customer Loyalty Rewards program will convert more one-time buyers into regular customers for more residual income! You likely take part in one or more Rewards Programs right now. It may be a punch card for the local pizza shop, a mobile app for your favorite hair salon or a phone-number that you tell the cashier during each purchase.

Rewards Programs Work!
Loyalty Rewards programs are proven to work. And not just a little. The cost to retain customers is far less than to continually acquire new customers. Any incentive to bring people back in the door is valuable. Customers like earning points towards discounts or free merchandise, so getting them involved immediately with their first purchase makes it more likely for them to come back.

Small Business Owners Benefit
Repeat business Small businesses in particular can craft or personalize their program directly to their market niche, setting them apart from the competition. You work hard and spend money to advertise to bring prospects in the door. Steps to make them regular customers:

Give them incentives to return. (earn discounts or free products/services)
Make it worthwhile and easy.
Ask them to join your VIP program at no cost.
Give points each time they purchase.
Show how easy it is to redeem rewards!

Boost Repeat Business: Special Offer

Start Your VIP / Rewards Program Now!
Your customers always have their smartphones, so put yourself there and you’ll always be just a tap away! Watch this 73 second video and contact Webmaster Ray now for an exclusive limited time offer! Or call 302-633-1482

Please refer me to the owner of one of these types of small business:

Retail Stores
Shoe Store
Sports Store
Dollar Store
Antiques Shop
Specialty Store
Gift Shop
Cigar Shop
Pet Supplies
Other Retail…

Hair Salon
Nail Salon
Beauty / Skin Salon
Body Spa
Barber Shop
Massage Center
Yoga Studio
Tanning Parlor
Other Personal Services

Restaurant
Diner
Pizza Shop
Coffee Shop
Bakery
Caterer
Ice Cream Parlor
Bar / Club
Other Food Sellers…

Fitness Center
Gym / Personal Trainer
Sports Massage
Physical Therapy
Chiropractor
Auto Repair Shop
Taxi / Limousine
Entertainment Center
Lawn Service
Other Services…

Stand Out with Custom Videos

December 16, 2019 by Ray

Marketing video attracts business Attract more website traffic, calls, emails and foot traffic to your business by creating a short marketing video. Just like a TV commercial, it will attract attention over and over again. Posting it on YouTube or Vimeo, it can attract visitors directly from that platform, giving you a new audience to target. And then embedding in your website makes it useful to anyone who visits due to any of your marketing campaigns.

Increase Conversion Rates
Incorporate video into Landing Pages and immediately increase conversion rates since it’s easier and more fun for people to view the moving images instead of reading your copy and seeing the one or two photos you’ve chosen to accompany it. The greater stimulation (and entertainment value) improves chances of them seeking more details or following your call to action.

Marketing Video by Webmaster Ray

Better Results Than Animated Videos
You’ll find various marketing firms who will create an animated “explainer” or hand drawn pencil video if you supply them with script and your logo. In some cases, these can be a good option, so see the samples below. But they often look “canned” or “generic” and don’t showcase your actual products or services or employees or projects. Same thing if you purchase software that you must then learn how to use.

Animated Explainer Video is generic

These videos can include some cool effects, but the viewer is concentrating more on the cartoon graphic effects that the actual message you want to make and actual pictures of the product or it’s results. Here’s another format that you’ve certainly seen on a website or facebook page:

Hand Drawn Explainer Video is generic

It will take a few extra moments of preparation on your part, but I’d like to help you see better results over and over again from your one-time selection of photos, text, and background music!

Webmaster Ray’s Marketing Video Deal
For $399, I can offer a custom video including up to 15 images (and selected stock photos) and even optimized for higher rank in YouTube and Google search results! I’ll help you create the script, have you select your best photos plus professional stock photos. Jump to custom video package now

It’s important to be concise, so we’ll pack your content into a 30-45 second pitch that the viewer will happily sit through. Even if you’re not in the Wilmington, Delaware area, I’ll put together your video if you send images, voiceover script and a few catchy captions. It will take little of your time and you’ll see the results in just days.

Finally, we’ll upload to YouTube and then embed it in your website to get twice the bang for the buck. I will even create your YouTube account and optimize it if you don’t already have one. Here’s another promo video sample:

Email Webmaster Ray, text to 302-685-3536 or call 302-633-1482 from anywhere in the USA. A quick phone discussion or Skype/Zoom session will get us started! Or click here to start now!

Marketing Videos Increase Conversion Rate

March 15, 2019 by Ray

Video Marketing brings results for any business or organization seeking attention, sales, or more members. People like videos – especially short ones. Google likes videos so much that they own YouTube. The most shared Facebook posts are ones displaying a brief video.

By incorporating images, voiceover, captions and energizing background music you’ll keep the attention of viewers. Your prospects are much more likely to watch a 30-45 second video than to read paragraphs of text. You’re saving them time since a picture is worth a thousand words and you can fit many photos in even the most concise video.

The Best Videos

Besides conveying information, add some humor or cute puppies or attractive models (stock photos) and visitors will engage more fully and pay attention. Then be sure to include a Call To Action (CTA), so that the viewer will take the next step. Ask them to

Call for more information
Visit website to download a free PDF
Subscribe to your newsletter
Visit your Facebook Page
Take advantage of special offer
Buy now!

Inexpensive Media Options

Besides your local videographer or web designer, you could use an online service for a semi-custom animated video costing under $200 where you provide logo, color choices and the script. Here’s one that one of my own web design clients had created:

I prefer a more personalized approach costing just slightly more. You can even use that content to create additional, more targeted videos such as for each of your product lines or services. You’ll effectively have a particular video that directly pitches to each of your prospects.

Improve Conversions of All Marketing Campaigns

One 30 second promotional video can act as your “commercial” and can be used in

Landing Pages
Linked to Pay Per Click and Facebook Ads
Organic Facebook posts & LinkedIn Articles
Blog Posts
Home page of your website
Email marketing
Direct Mail, Radio, TV Advertisements (just include simple URL)
Referral leads – ask your customers to simply share the video link!

Here’s a video I created for one of my clients a couple years ago:

Webmaster Ray Creates Effective Marketing Videos

For $399, I can offer a custom video packed with your images and even optimized for higher rank in YouTube and Google search results! I’ll help you create the script, have you select your best photos plus professional stock photos.

It’s important to be concise, so there’s no room for content that’s off-target or the viewer will stop watching. Even if you’re not in the Wilmington, Delaware area, I can assemble your video if you send images, voiceover script and even video clips.

Finally, we’ll upload to YouTube and then embed it in your website to get twice the bang for the buck. Here’s one more promo video sample:

Once you have your “introduction” marketing video working for you, other possibilities include:

Informational Videos – for particular products, services
Instructional Videos – “how to” or “explainer” (great for getting Facebook shares)
About You – background info on organization, leaders, employees
Customer Reviews – testimonials are effective
Case Study – tell a story!
Interview – Q and A with staff or owner
Announcements – new products, services

As you can see, there are countless ways for you to create a video library that supports all marketing efforts. Each one is a great reason for another social media post. Get started now!

Contact Webmaster Ray with any questions or call directly at 302-633-1482.

Top 21 Reasons for a Website in 2019

January 23, 2019 by Ray

Website marketing A website is essential to ANY business since it can be referenced in ANY marketing or advertising, thereby greatly leveraging your time and money. Even a brief Facebook Ad or Google PPC Ad can lead to your site for complete details. Customers can share it with friends to motivate your new prospect to call or email. A simple email link can lead to everything there is to know about your company and how you can help.

But if you’re still not convinced that a website will pay for itself many times over, here’s my list of Top 21 Reasons for a Website to boost your business…and why Webmaster Ray offers the best deal on all of the following…

Pay Hundreds, Not Thousands!

A website gives you instant credibility
Your 24/7 “online brochure” with as much text and as many photos as you want
Mobile site is accessible and easy to read on any device
Reach ALL of your potential customers with your message
Tell prospects why your are their best choice
Online portfolio provides proof that you do the job
Offers customer support info to better retain customers
Blog or Articles area, segmented into categories
Include videos to grab attention
Capture leads by offering info or a free item
Tap to dial for easy phone calls
Map of your location & directions
Facebook, Google+, YouTube and other social media links
Visitor statistics for you to achieve better results
Google sitemap XML file to help search engines find you
Customer Reviews page shows prospects that your customers love you
Email address spam protection to cut down on junk
PayPal integration so you can accept credit cards
“301 Redirects” from your previous site to maintain “link juice”
Shopping Cart, photo galleries, other functionality can be added anytime
Free training session so you can update yourself to save money

Get all of these for one low price of $750!

Wix, Weebly, Shopify, Squarespace, GoDaddy Website Builder and many others tell you how easy it is, but can only offer the first 8-10 features on this list! For the rest, most web designers will only start at a minimum of $2000.

Contact Webmaster Ray at 302-633-1482 (o), 302-685-3536 (m) or via email to discuss a fully optimized mobile site for as little as $750.

No matter where you are in the USA, give your business the boost it needs now!

Marketing Options for Small Businesses