Website traffic received from people finding you in search engine and directory listings is a beautiful thing.
Provide quality content, including the specific keywords that visitors are looking for.
Keywords and content are the most important factors for your pages to rank high in search engines (at no expense to you). Make it easier for people to find you by incorporating the words and phrases they’re searching for. Short paragraphs and bullet points are easiest to glance over.
Keyphrases are strings of words typed into search engines to produce more relevant results. If someone is looking for a pest control service in Denver, they may punch in “pest control Denver”, so if you own such a company in that area, you want those words to appear in the text of your home page.
As a website owner, you must give your visitors what they want.
The main goal of your website is to “sell” your products, services or ideas. An eCommerce (Shopping Cart) site directly earns revenue by taking online orders. Informational sites seek to persuade visitors to travel to a physical location or request further details by phone, email, or signing up for a newsletter or membership. Whatever tactic your site takes, you must study the whole process from the visitor’s point of view.
Right from the start, your web pages must be engaging and provide what people came there to find.