Each page of your website contains elements that contribute to it's overall success. They must complement each other in achieving your goal --- a call to action on the part of visitors. Home page is the main portal, and therefore deserves extra attention.
Things to avoid on your website
Here are some bad ideas—things NOT to do when designing a website. You can annoy visitors to the point of driving traffic away forever. Large files slow down pageloads. Pop-up windows create more work and confusion for visitors. Splash or “entry pages” serve little purpose on most sites.
No pop-up windows
Don’t annoy visitors with automatic pop-up windows. It is fine to allow new windows to open when links or text or images are moused over or clicked on, but let the viewer control that decision. And provide a “close” button if the window does not disappear by itself.
Create user friendly websites
Show your visitors that you appreciate them and respect their valuable time. Provide beneficial information while making it easy to find what they need.
Standard Fonts and Use of Page Text
Use standard fonts for text
Avoid utilizing fonts only you have installed on your computer. For those without them, they will be converted into a dull font and ruin the effect you were trying to achieve. Save special fonts for specific headers and convert them to images. The bulk of your site should use standard fonts so that as many browsers as possible will see it in the way you intended.
Recommended fonts for greatest compatibility are Arial, Verdana, Tahoma, Helvetica and Comic Sans MS. Make sure your text is large enough to read, especially if your target audience includes seniors!
Landing pages and Flash intros
Using a "flashy" landing page as the standard entry to your site can cause more harm than good. Flash movies can be cool and attention-grabbing, but if your visitor is looking for specific information on your site, the added time to view your cute little introduction could aggravate them enough to leave your site before they even arrive at your true Home page.
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