General

Visible Tips for Your Website

Website development

Prevent the most common visible website mistakes.
Build your website from the visitor’s perspective and make it easy for them to take action (such as calling for information, filling out your contact form or purchasing online). You have under 5 seconds to grab the attention of your prospects before they click away from your site (possibly forever). Call or email us with any questions.

Top 30 Visual Design Tips

Your Domain Name should be logical and search engine friendly like www.web-design.com read more

Basic Website Tips

Website development

What Makes a Great Website?

If you’re building your own site to save money, either with web-publishing software or with an online site builder, make it attractive. But don’t forget critical elements (often invisible) that are necessary to bring in traffic. Finally, what you have must be functional to make it easy for visitors so they don’t leave without reading what you had to offer!

10 Steps Toward a Successful Website

  1. Establish a concise list of objectives. What is your main goal?
  2. Understand the target audience.
    What information do they need, and how fast? Will graphics or video help?
  3. Provide quality content and keep it concise.
    It must immediately convey it’s purpose, or visitors will leave.
  4. Develop a site map based on a logical sequence to display information.
  5. Keep the visitor in mind when developing a navigation scheme.
    The flow from page to page should be logical and consistent.
  6. Utilize multimedia features if they aid communication.
    Mouse rollovers, animated images, sound, etc. can reinforce the text.
  7. Make it Search Engine friendly (Google friendly!). Appropriate title, SEO keywords and META tags are essential to generating traffic.
  8. Maintain the site on a regular basis to keep it fresh and give visitors a reason to return.
  9. Integrate the site with other components of your marketing plan.
  10. Work with a professional developer who has an understanding of both technological and marketing aspects.           More Web Design and SEO tips!

Keep Your Site Working Hard

Your business has a website because it’s a cost-effective way to supplement advertising to prospects and to maintain contact with customers. Include the web address in all marketing material, correspondence, signage, and phone directory ads. You want your site to be more attractive and more user-friendly than the websites of your competition. You’re happy with the design, structure and your marketing video. But once the site is online, it can be all too easy to neglect a key ingredient—your content! read more

Website Videos for Marketing & Demonstration


Video Marketing continues to grow in importance. People like videos – especially short ones. Google likes videos so much that they own YouTube and are happy to promote it.

Even this incredibly simple video that I put together ranks on page 2 of results if you Google “wilmington de web designer”.
Not only should your website feature your general-purpose 30-60 second marketing video, but you should consider adding one to nearly every main page of your business website. If you have 5 different categories of services, create a brief video for each and place it near the top of the page. It’s amazing how many people will view the video instead of reading a few lines of text. read more

Mobile Websites Attract Business – part 2

mobile websites

Converting your desktop-friendly website to be easier to view on mobile devices can drastically improve number of views, time spent on your site, and conversions (calls, opt-ins, sales). Since mid-2014, all of the new websites I’ve built have been using the popular WordPress platform. This allows them to be “responsive” to any screen size. Your website will look good on desktop PC’s, laptops, tablets, and mobile phones. An added bonus is that you will be able to add and edit text and photos throughout your website. I provide training. read more

Reasons to convert to a mobile-responsive website now

mobile responsive websites

If you don’t yet have a mobile-friendly site, there are several reasons to convert to a mobile-responsive website now: over 50% of web traffic is viewed on mobile devices, avoid Google dropping your rank, mobile sites generate more calls & sales.

  • Over 50% of overall web traffic is now being viewed on mobile.
  • Don’t lose business to competitors. If your site is difficult to view on a phone or tablet, visitors will find another, which is.
  • Google is now lowering the rank of sites that are not mobile friendly. That means that you will have less desktop traffic as well!
  • I’d convert your site using WordPress, so you’d be able to edit most text/photos yourself, saving money from having me do everything!
  • Single Website, Multiple Devices. Responsive Website Design delivers an excellent user-experience across numerous devices and screen sizes. One of my examples is http://BrandywineAutoRepair.com to view on desktop and phone.
  • Take the opportunity to tune up your site with fresh information, photos, videos, documents and other functionality – included in cost.
  • Currently, mobile phones are employed for carrying out 3 out of 5 searches.
  • Mobile surpasses Desktop shopping activity – Those who search on mobile are more likely to buy or contact.
  • Click-to-Call feature makes it easy to contact you. A stunning 61% of local searches on mobile phones lead to an instant phone call. You’ll have it.
  • Social Media is mobile-friendly. Facebook, LinkedIn, Twitter, YouTube, etc are already mobile-friendly, so take advantage by easily updating information and uploading photos anytime.
  • read more

    Website Maintenance Video

    5 Reasons Why Your Website is Still Important – Your website continues to be an
    integral part of your company’s internet presence. The site includes your branding and
    serves as hub for all online marketing and advertising activities. SEO, email marketing,
    social media, press releases, articles, white papers and web directory listings should all
    steer visitors to your website, where you control information to generate sales or grow
    further interest. read more

    Auto post your blog to social media

    Directory submission

    Call Webmaster Ray at 302-633-1482 if you’d like info on automatically having your blog posts appear in your Facebook, LinkedIn, Twitter feeds and more! Take advantage of your posts by sharing them without individual entries. If you don’t yet have a mobile-responsive WordPress site, I can create one. If you’ve already got WordPress, I’ll install a plugin and either of us can link your social media accounts to it. read more

    Advertising and Promotion of Website URL

    Where to include your web address

  • Include URL on business cards, letterhead, signage, vehicles
  • Flyers, posters and door-hangers
  • Business and personal email signatures
  • Email friends, enemies, customers, potential customers to announce site
  • Enter site in free online directories
  • Add website URL to all of your social media accounts, including Facebook, LinkedIn, YouTube, Twitter, Pinterest
  • Refer to site URL in brochures, advertisements, yellow pages ads
  • Employee name tags and uniforms
  • Advise people to “check site for the latest info”
  • Exchange links with similar organizations
  • Mention site in phone calls and during meetings
  • Add web address to greeting cards to customers
  • Include URL on all promotional items: pens, magnets, notepads, t-shirts, etc.
  • Have “Web Specials” with more details on your site.
  • … other ideas?
  • read more