Keep your website current by updating it anytime with announcements, coming events, specials, and news items.
Fresh content is good for search engine optimization (SEO) reasons and for human visitors who want to see new information. You can also refer people to your site for any kind of updates that could be helpful to them, such as weather closings, schedule changes, sale prices, new testimonials, publicity you’re received, details of upcoming events and even an entire planning calendar.
eCommerce with Online Shopping Carts for Web Stores
Make it easy for customers to purchase from you and you can generate repeat business.
Integrate Storefront with Site Design
Use similar colors and graphics to fully incorporate your Shopping Cart pages with the rest of your site to
maintain a consistent image. Some carts have design templates to choose layouts from, while others simply allow
control over colors, logos and certain graphics.
If you intend to use PayPal, be sure to integrate your logo and colors in that account as well. It does not look professional to use the default white page with only your email address in the page header!
Best Use of Photos & Images for Your Website
Optimize Images for Your Website
Here are some tips and requirements for re-sizing and uploading photos and other images to your Attraction Website Design site (and most others as well).
Re-size Image (reduce dimensions and file size)
First, you must optimize the photo or graphic to reduce the dimensions and file size to an appropriate
degree for internet viewing. Photos out of a digital camera may have dimensions as large as 4000 pixels by 3000 pixels and file size of 3-8 MegaBytes (MB). For the web, these numbers must be much lower, for instance, 350 pixels by 250 pixels and under 80 KiloBytes (KB).
Follow these steps, generally:
Add Video To Your Website
A short, informative video can do more to sell a client than lengthy pages of text. When a visitor sees that your video is just 30 or 60 seconds, they’re more likely to view it, knowing that you’ll get to the point and they won’t we wasting 2 or 5 or 10 minutes.
Be creative to make it memorable. Include these to create a compact message that will be easily understood:
- Voiceover as images display for just 2-3 seconds each
- Video clips of you and/or product demonstrations
- Captions – especially when showing samples of your work
- Music – even a little can make it more fun
Here’s a video that I did myself, using only a digital camera and free “Windows Movie Maker” software:
Website Pages – Testimonials & Portfolio
Testimonials
Demonstrate your effectiveness to potential customers by providing positive feedback that you’ve received from current ones. Reinforce the fact that you are trustworthy, reliable, and get the job done correctly. You should include a minimum of four. If you don’t already have any, request them from happy customers. Explain that they can benefit by including a link to their own website!
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