Since many of my web design clients are new or very young businesses, I’m keenly aware that if they don’t make the correct choices on where to invest their marketing and advertising budget, they could quickly need to close their doors before finding the most effective ways to reach their target market.
Advertising Packages
Anastacia offers several tiers of advertising packages that compete well with the multitude of other means of promotion, including social media, online marketing and even print advertisements. She interviewed me for her full 30 minute show. This was episode #51 and besides airing locally throughout Delaware on Comcast, each show is added to her YouTube Channel. That meant that besides the one-time broadcast, the video was available to link to and also embed in my website. She even created a “YouTube Premiere Party” for live interaction with viewers at the time it is initially posted. This provides an “event” to invite customers, prospects and friends. So it is effectively another “live” viewing to generate excitement.
Video For Your Website
Since she’s a total professional, Anastacia leverages the show even more by creating a “YouTube Short” video that can again be shared and helps create interest. This Short remains online like the interview video itself, making the small cost even smaller, compared to one-time online or print advertising.
As I mentioned she further offers to create an article of 2 or more pages for her magazine, with additional option of appearing on the cover. This can be a splendid piece of marketing collateral that acts like a high quality brochure.
In my case, I also opted in to a one-minute “commercial” video, which will air during several of her upcoming TV shows, for even more opportunities of exposure.
Share on Social Media
Finally, she posts updates about all of these in her Facebook feed and her podcast, making it a full multi-media package — with much of the content forever available. Because of that, I even created a separate page on my own website: Webmaster Ray TV Interview. I can share it with clients and prospects to help them get to know me and to offer them plenty of free advice before I even speak with them directly about their own marketing efforts.
That’s projecting professionalism and exhibiting legitimacy.
That’s a lot of touches.
That’s branding!
Contact Webmaster Ray for website improvements that help you better leverage any of your marketing efforts.
Contact Anastacia to drive prospects to your website through exposure on her various media platforms.