Reciprocal links and link exchange

Any inbound link is a good one, but there is a wide difference in their quality.  One link from a respected, popular website may be worth more than ten links from low-ranking or poor quality sites.

Reciprocal Links: friends and associates
Trade links with business associates and anyone else you know with a website. Contact fellow members of associations, your chamber of commerce, social organizations, or any group you’re part of. Place links to each others’ sites since you already know and trust them. Maybe you’ll be allowed a longer description or preferred page placement because of your relationship.

trade linksIt’s more helpful if the site content is related, but even being located in the same geographical area lends a degree of “relevance”. If people aren’t capable of adding links, they should contact Attraction Web Design for help [nice shameless plug].

Reciprocal Links: the open market
Trading links has always been a popular way to increase the number of inbound links. Exchanging links allows both sites to benefit, so everyone is happy (including the hungry S.E. tiger!!). This can be a time-consuming measure, so there is software that can be bought and there are online services to automate the process. One worthwhile service with both free and fee options is

  • Links are more valuable from highly ranked sites with good traffic, so a link from Microsoft gives you more credit than one from Joe’s Computers.
  • Avoid FFA Link Farms – A FFA (Free For All) website enables any website owner to place their link on a web page. These are worthless, since search engines despise this practice and won’t give you credit.
  • Ensure that your link is actually posted on the other site and that it is not just a bogus “Link Farm” itself, meaning there is no site content.
  • Fewer links on a page means more “link juice” to be divided among them, so if your link is on a page with over 100 others, it may be virtually worthless.