|
Search Engine Optimization (SEO) refers to methods of generating higher organic rankings in Search Engines (or SERPs)
to increase website visitor traffic.
The most important SEO factors are page content (with correct mix of keywords), page title tags, quality and quantity of
inbound links, navigational structure and design. Because of it's importance in generating traffic, and thereby sales
or interest, SEO is a specialty of Attraction Website Design. We incorporate it into every site we build since
a high natural rank in Google, Yahoo or MSN means success!
|
 |
Content and Keyword Density
Page content (text) is the most important factor taken into account by Search Engines. You must have the words on
the page that people are searching for. It is also helpful to incorporate those keywords in the page title.
When these terms are repeated throughout the page, the search engine robots give more credit, due to the
higher keyword density.
Take caution in over-use of words, since this "keyword Spam" can be penalized by search engines. It is best
to consider information that the human visitor is searching for, rather than trying to fool the robots or spiders.
Use of keywords in header tags, bold, and italics can add additional weight to improve your results.
Inbound Links Improve Page Rank
Link building is another vital ingredient in SEO. More links pointing towards your site tells the SERPs that
your site is popular, and thereby must contain valuable information. Google especially places emphasis
on the quality and number of links from other websites. It is best for the other site to have similar content
and for the link to appear on a page with strong rank. The linking page should also not have too many links on
it or else they will dilute each others' quality.
It takes time and patience to "build links" but Attraction Website Design can set up a link exchange
program for you to work towards higher position in the search engines!
Navigation and Page Structure
General design of the underlying page code is another factor, invisible to people, but not ignored by
search engine robots. Avoid page re-directs and secure pages when not necessary. Internal links using
text are more helpful than buttons. Streamline page code by using external Cascading Style Sheets (CSS) and
external javascript files so that a greater percentage (density) of the HTML code is actual content. Use of
image alt tags (text description) is helpful.
|
