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Marketing Tool: Microsites & Mini-Sites
A mini-website or "microsite" is a scaled down version of a complete site. Large companies may want to build a small site focussing on one particular product or a specific demographic of customers. This more targetted focus helps visitors see how it solves their unique problem or need. If the regular site includes hundreds of pages, a microsite may be several pages in itself, whereas a smaller organization could determine that just one page is necessary for that campaign.
I've created "A Simple Gateway To Your Very Own Web". StillConnected.com gives you an inexpensive, one-page website. It is one primary location to direct business prospects, associates or friends to. This page becomes the index from where they can jump to your business website, Facebook Group, YouTube video or even direct marketing business. And the best part is that it can be updated anytime, as often as you like, by logging in with a simple username and password.
Your visitors see current information, updates, coming events, or anything else you'd like to say. They can reach any of your online enterprises quickly and efficiently. Learn more features or start now! Just $95.
Staying Current on your Website
You've probably invested lots of time and money in building a search engine optimized website. Maybe you even pay for traffic using Google Adwords or an outside marketing company. The last thing you want is for these precious visitors to leave due to incorrect or outdated information. When one of your pages talks about a "new product", but displays a date from 4 years ago, you put doubt into the visitor's mind. They may even wonder if you're still in business. This can be even more dangerous with blogs, which are set up to show your latest posts. If you're not going to write articles regularly, your blog could actually hurt you more than help. The same holds true for your Facebook page or other social networking portals.
Be careful about displaying dates unless you know that you'll update the information before it "expires". For this reason, I often incorporate a "News" or "Coming Events" page into customer sites, so visitors don't expect to see weekly or monthly updates like they would on a blog. Or I'll simply provide a "What's New" area on your home page to allow for fresh information, but not place a burden on you to constantly post new content. If you don't have something brand new to discuss, throw in a limited time discount, customer testimonial, or mention a recent project.
Use Personalized Email and Domain
Just like a "vanity" license plate on your car, for only $12/year you can purchase your own domain name such as "JoeSmith.com" or "WebmasterRay.net". Use it as a microsite, for a personal hobby site, a political or religious cause, or a home business. If you buy it through my Attraction Domains service, you get a free email account with it!
Instead of a generic email address like Joe@comcast.net, you can use Joe@JoeSmith.com! You can even use your "vanity domain" along with the microsite I offer, to make full use of it. Go to the site, or call me for more info. Only the best for my customers. Please forward this message to friends & associates! | |
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SEO: Heading Tags
Microsites
Personalized Email
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(302) 633-1482
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