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Online marketing tips from Webmaster Ray
Increase the number of visitors to your site and improve your conversion rates by implementing the advice in this new bulletin! Get better web results on any budget. Email or call with questions anytime or just click on the links for more details. Invite your associates to sign up as well.
SEO: Page Titles increase traffic
Use unique "title" tags for each page of your website. This is one of the most important and easiest SEO features to build into your pages. The title appears in the header section of HTML code, near the top of the page. Search engines give it considerable weight, so create your page titles carefully. Page titles display at top of the visitor’s browser and should represent an abbreviated description of that particular page’s contents. A title such as “Home” or “About Us” tells nothing about the content of a page, so it is useless to readers and search engine robots. Proper titles should be under 64 characters in length, so 5-7 words is a good guideline. Include the most relevant keywords or keyphrases. A good shoe retailer's home page title could be "XYZ Shoe Company sells shoes and boots" since people may search for "shoes" or "boots" on google. read more...
Webmaster Ray |
Web Terms
"Hits" are the number of times that one of your website pages is visited. But that figure can be deceiving since one person could click from page to page, inflating it. "Unique Visitors" is more important and the ultimate goal is "Repeat Visitors" since the more often people visit, the better your chances of making a sale! Ask me about implementing visitor statistics on your site, instead of an old fashioned "hit counter". |
Marketing Tool: Newsletters keep you in touch
Increase your sales conversion rates and build trust with your prospects and customers. Save time by sending bulk emails (like this one) using your choice of pre-made templates with your logo and photos. Utilize email marketing and newsletters to drive traffic to your site and stay in touch with customers and prospects.
Start a free trial of either iContact (which I use), ConstantContact or Vertical Response. I've compared them all and pricing depends on size of your email list and can start for less than $10/month. For lists under 500, Vertical Response can be the best bargain.
Compare providers by clicking the links at my Email Marketing page. Start building your list today!
Helping you build your business
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