Capturing the attenion of viewers is difficult enough, so when you keep them more than a few seconds, make sure that they see a reason for future visits as well. Return traffic is like gold!
Placement of KeyPhrases on Page
The most important website content is the text on your pages. Besides the usual places to incorporate key words and phrases (such as your paragraphs and bullet lists), look for other opportunities to add search terms that reflect the page content. Here are some ideas!
Website Content Tips
For best conversion, use conversational tone and provide plenty of text to generate interest. Use the terms that people are searching for.
Keywords in text and page headers
For best search engine optimization, keywords must be used appropriately within the text of pages. This includes page titles, sub titles, headers, bullet lists, photo captions and regular page text.
META Description Tag and Robots.txt
META tags are an important component of HTML and good SEO practices. A META Description tag is a free advertisement in search engine results, so don't waste it!