Convert your AdWords PPC & Facebook Ads at a better rate!
Small businesses put lots of effort and money into marketing, so it’s important to leverage those costs to help ensure success. The home page of your website usually tries to introduce prospects to most or all of your different services or product lines. This can distract your prospect’s focus, so build a targeted page with call to action so that they will find what they seek.
Top 10 Internet Marketing Ideas for 2018
Convert your prospects into customers!
Here are my top 10 marketing ideas to start the new year with economical website improvements that bring results. When your prospects “google” the goods or services you provide, list of results does not allow your business to stand out from the rest.
Using my clients as examples:
- Brandywine Auto Repair could be just another automotive shop.
- Be Well Life Coaching could be just another life coach.
- Gianni’s Pizza could be just another pizza shop.
- Wilderman Physical Therapy could be just another physical therapist.
- Annex Marketplace could be just another furniture store.
Stand out from your competitors
You know that you’re better than your competition. But you need to show your prospects why to choose you. Here are top 10 gifts that you can give your business this holiday season to get more attention, more clicks, more calls, and most importantly, MORE SALES!
SSL Certificates Required by Google Chrome
This is a very important post for any business, organization or individual with a website. Starting now (October 2017), most sites will display a “Not Secure” warning in Google Chrome browser (and eventually others) if they have not upgraded from “http” to “https”. In particular, the warning will appear if information is collected in any of the following ways:
Book Travel Online for Hotel & Flight Deals
Hotels, Flights, Cruise Vacations and other online travel booking items have always been popular internet searches, either for personal or business purposes. I re-designed a website I originally built over 10 years ago to sell travel services through my affiliate relationships with Travelocity, Hotels.com, Trivago, Priceline, and other vendors.
My new website is mobile-responsive and a great example of how anyone can monetize a personal blog or website, or add an income stream to an existing commercial site by placing text ads or banner ads to items that are related to the main theme of your site. Visit www.TravelUSAandWorld.com/ to see how I optimized it with my own keywords so that I had a chance of ranking in Google search results. Make hotel or flight reservations while you’re there, and you’ll be helping to support several gratis websites I’ve built for local Wilmington, Delaware area non-profits!
WordPress Security & Maintenance Plans
WordPress is by far the world’s most-used content management system (CMS) for building websites. It’s estimated that over 25% of sites are WordPress websites. The good news to the business owner is that most web designers are familiar with it and that it’s easy to find help or plugins or themes if you do it yourself.
The downside of WordPress being so prevalent is that it’s a big target for hackers, viruses, and other people with bad intentions. Keeping your site secure and up-to-date is becoming more and more important. There are numerous plugins to choose from for you or your webmaster to combat threats. I will share some of the ones that I recommend.
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