Web Design

Visible layout of website pages.

WordPress Security & Maintenance Plans

Wordpress websites

WordPress is by far the world’s most-used content management system (CMS) for building websites. It’s estimated that over 25% of sites are WordPress websites. The good news to the business owner is that most web designers are familiar with it and that it’s easy to find help or plugins or themes if you do it yourself.

The downside of WordPress being so prevalent is that it’s a big target for hackers, viruses, and other people with bad intentions. Keeping your site secure and up-to-date is becoming more and more important. There are numerous plugins to choose from for you or your webmaster to combat threats. I will share some of the ones that I recommend.

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Posters & Wall Art Website Re-Designed

Wilmington Posters and Wall Art

Posters, graphics and wall art are a popular item to purchase online, either for personal or business purposes. I re-designed a website I originally built 8 years ago to sell posters and prints online through my affiliate relationship with AllPosters.com, the world’s largest poster store.

My new website is mobile-responsive and is a great example of how anyone can monetize a personal blog or website, or add an income stream to an existing commercial site by placing text ads or banner ads to items that are related to the main theme of your site. Visit http://PostersandWallArt.com to see how I optimized it with my own keywords so that I had a chance of ranking in Google search results. Buy a Wilmington DE motivational poster or a cute kittens poster or funny poster while you’re there!

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Visible Tips for Your Website

Website development

Prevent the most common visible website mistakes.
Build your website from the visitor’s perspective and make it easy for them to take action (such as calling for information, filling out your contact form or purchasing online). You have under 5 seconds to grab the attention of your prospects before they click away from your site (possibly forever). Call or email us with any questions.

Top 30 Visual Design Tips

Your Domain Name should be logical and search engine friendly like www.web-design.com

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Basic Website Tips

Website development

What Makes a Great Website?

If you’re building your own site to save money, either with web-publishing software or with an online site builder, make it attractive. But don’t forget critical elements (often invisible) that are necessary to bring in traffic. Finally, what you have must be functional to make it easy for visitors so they don’t leave without reading what you had to offer!

10 Steps Toward a Successful Website

  1. Establish a concise list of objectives. What is your main goal?
  2. Understand the target audience.
    What information do they need, and how fast? Will graphics or video help?
  3. Provide quality content and keep it concise.
    It must immediately convey it’s purpose, or visitors will leave.
  4. Develop a site map based on a logical sequence to display information.
  5. Keep the visitor in mind when developing a navigation scheme.
    The flow from page to page should be logical and consistent.
  6. Utilize multimedia features if they aid communication.
    Mouse rollovers, animated images, sound, etc. can reinforce the text.
  7. Make it Search Engine friendly (Google friendly!). Appropriate title, SEO keywords and META tags are essential to generating traffic.
  8. Maintain the site on a regular basis to keep it fresh and give visitors a reason to return.
  9. Integrate the site with other components of your marketing plan.
  10. Work with a professional developer who has an understanding of both technological and marketing aspects.           More Web Design and SEO tips!

Keep Your Site Working Hard

Your business has a website because it’s a cost-effective way to supplement advertising to prospects and to maintain contact with customers. Include the web address in all marketing material, correspondence, signage, and phone directory ads. You want your site to be more attractive and more user-friendly than the websites of your competition. You’re happy with the design, structure and your marketing video. But once the site is online, it can be all too easy to neglect a key ingredient—your content!

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Website Videos for Marketing & Demonstration


Video Marketing continues to grow in importance. People like videos – especially short ones. Google likes videos so much that they own YouTube and are happy to promote it.

Even this incredibly simple video that I put together ranks on page 2 of results if you Google “wilmington de web designer”.
Not only should your website feature your general-purpose 30-60 second marketing video, but you should consider adding one to nearly every main page of your business website. If you have 5 different categories of services, create a brief video for each and place it near the top of the page. It’s amazing how many people will view the video instead of reading a few lines of text.

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Mobile Websites Attract Business – part 2

mobile websites

Converting your desktop-friendly website to be easier to view on mobile devices can drastically improve number of views, time spent on your site, and conversions (calls, opt-ins, sales). Since mid-2014, all of the new websites I’ve built have been using the popular WordPress platform. This allows them to be “responsive” to any screen size. Your website will look good on desktop PC’s, laptops, tablets, and mobile phones. An added bonus is that you will be able to add and edit text and photos throughout your website. I provide training.

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Reasons to convert to a mobile-responsive website now

mobile responsive websites

If you don’t yet have a mobile-friendly site, there are several reasons to convert to a mobile-responsive website now: over 50% of web traffic is viewed on mobile devices, avoid Google dropping your rank, mobile sites generate more calls & sales.

  • Over 50% of overall web traffic is now being viewed on mobile.
  • Don’t lose business to competitors. If your site is difficult to view on a phone or tablet, visitors will find another, which is.
  • Google is now lowering the rank of sites that are not mobile friendly. That means that you will have less desktop traffic as well!
  • I’d convert your site using WordPress, so you’d be able to edit most text/photos yourself, saving money from having me do everything!
  • Single Website, Multiple Devices. Responsive Website Design delivers an excellent user-experience across numerous devices and screen sizes. One of my examples is http://BrandywineAutoRepair.com to view on desktop and phone.
  • Take the opportunity to tune up your site with fresh information, photos, videos, documents and other functionality – included in cost.
  • Currently, mobile phones are employed for carrying out 3 out of 5 searches.
  • Mobile surpasses Desktop shopping activity – Those who search on mobile are more likely to buy or contact.
  • Click-to-Call feature makes it easy to contact you. A stunning 61% of local searches on mobile phones lead to an instant phone call. You’ll have it.
  • Social Media is mobile-friendly. Facebook, LinkedIn, Twitter, YouTube, etc are already mobile-friendly, so take advantage by easily updating information and uploading photos anytime.

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Wilmington DE Web Designer

Webmaster Ray create sites from a business perspective, rather than from an overly technical or artistic perspective.

Our goal is to give you an internet presence that accomplishes what you want and brings results! Based in Wilmington, Delaware, we work with clients throughout the USA!

Mission Statement:

To provide the best possible, customer-centered, quality web design service at the lowest possible cost.

  • Mobile responsive websites that look good on desktop PC or smart phone.
  • Pages you can update with news items, weekly specials, or announcements.
  • Slideshows to showcase your products or samples of your work.
  • Shopping Carts to sell items online via credit card.
  • Contact forms with options for customers to better explain what they seek.
  • Video clips that you furnish to help tell your story.

Referrals to me can earn you residual income for life!

Web designers in Wilmington DE and throughout New Castle County, Delaware.

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