Build a Better Website Blog

Are you sure that all of your website visitors see the same thing when coming to your URL? There are many different viewing possibilities such as browser, screen resolution and individual PC color and contrast settings.  View your site in various combinations to be sure that everyone receives the same experience.

Strive for cross-browser compatibility
The same web page can appear differently when viewed in different browsers.  Internet Explorer, Mozilla Firefox, Safari, and others each display code differently, so you must be careful to view pages in each before going live.

Do we all see the same page?

Usually, you can find common ground by utilizing code (stylesheets/CSS) that all of the major browsers recognize, but there may be cases that you should create distinct versions of the same page(s).  Issues that may arise are the use of features such as image maps, frames, javascript, java applets, or operating system-specific controls.  Test in as many environments as possible!

Layout and design for multiple screen resolutions
As mentioned earlier, another challenge is to make your pages attractive at various screen resolutions.  The vast majority of PCs display 1024 x 768 pixels while most laptops are set to 1280 x 1024.  There are still a number of surfers using 800 x 600.  Setting pages to show a set page width of 800 pixels will display the same on each of these, and if centered, will simply have larger left and right margins to those with greater resolution.

Be careful with the code

Validate your HTML code
After designing pages, it’s a good habit to get into using HTML Validator software to reduce errors that could cause display problems in some browsers and penalize you in some search engines.

Here are some bad ideas—things NOT to do when designing a website. You can annoy visitors to the point of driving traffic away forever.  Large files slow down pageloads.  Pop-up windows create more work and confusion for visitors. Splash or “entry pages” serve little purpose on most sites.

No pop-up windows
Don’t annoy visitors with automatic pop-up windows.  It is fine to allow new windows to open when links or text or images are moused over or clicked on, but let the viewer control that decision.  And provide a “close” button if the window does not disappear by itself.

No spaces in file names
Filenames (including page files and images) should not contain spaces.  Some servers do not support spaces.  The underscore may be used. 
These are good:  “bob3.jpg”, “about_us.html”.
These are not good:  “bob 3.jpg”, “about us.html”.

Audio must be controlled
Sound files must be used with caution.  If appropriate, automatic sound bites or background music can add to viewers’ experience. Give visitors control to turn on and off.  Music can seem very unprofessional for most business sites.  Even on more casual websites, it must be remembered that many viewers—particularly at the workplace— have speakers turned off.  Sound files can also cause delays in loading pages if not properly optimized or incorporated.   

Optimize image files
Compress image files which can cause slow page loading.  Especially if a viewer is using dial-up, a 25 KB image loads more quickly than a 200 KB one, and a 2 or 4 MB photo (right out of a digital camera) can cause severe delays. Don’t make your customers wait! 

Reduce file size of images

Once you or your webmaster learns how to crop photos and resize them to proper width and height for the web, adding new photos will be quick and easy.  Open the image in editing software such as Photoshop, Windows Picture and Fax Viewer, or another program that came installed on your PC or came with your digital camera, scanner or printer. Specific procedures for using Microsoft Paint are listed at http://www.AttractWeb.com/images.php. You should “Save As” a different name, so that you still have the full size original.

Don’t overdue multimedia
Beware of excess multimedia – too many cool effects can cause confusion and hurt search engine rank.  Multiple blinking or moving images can make your site look like a circus.  Even an expertly created Flash movie can detract from nearby text if it commands too much attention.  Keep visual effects as subtle as possible, unless you happen to be a circus, or children’s site or rock band.

Avoid “Splash” or entry pages
Stay away from “Splash” pages unless it’s vital for you to convey an artsy or glamorous feel and can afford the risk of losing visitors. An entry page is usually the index or main page that directories and search engines would review and refer visitors to.  If there is little more than a movie or a handful of words, the search engine tigers will be furious for being given so little content to eat.  Visitors who are pressed for time may not be happy to have to click ‘enter’ to get to the meat of the site either. 
If at all possible, try to combine your impressive introduction to the website with the general overview of home page material.  In that way, your video, Flash movie or slideshow is directly supporting the words of description on the page.

Don't be too Flashy

Do not overuse Flash
To make websites more visually appealing and interactive, many designers specialize in using Adobe (Macromedia) Flash software.  Flash movies may be integrated into pages or entire websites may be constructed with Flash.  The danger is that more Flash means less content as far as Search Engines are concerned.  A completely Flash site offers no text for the tigers to feed on since it is all just movies and images on each page.  Even the internal links can’t be seen, so Search Engine “spiders” fail to see (and index) all of the pages on the site. 

Flash is fine if used on pages or websites that visitors are already aware of or directed to from more search engine friendly pages.  They can offer video game types of visual experiences that are attention grabbing for artistic or entertainment related themes.

Don’t use Frames
By designing a site with “frames”, certain sections of a page remain in place while others (usually the main section) can scroll up and down.  This is useful for maintaining a navigation area on the screen while reading long pages.  But search engines have difficulty indexing pages, so they are not worth the effort.

Show your visitors that you appreciate them and respect their valuable time. Provide beneficial information while making it easy to find what they need.

Provide beneficial information
Build trust by actually providing solid information.  Free information is good, but high quality free info can set you apart from the crowd.  Extensive FAQ or self-help sections of websites can start a priceless domino effect of word of mouth publicity.  Of course this works best for informational websites that draw revenue from advertisers, but it can improve the reputation and recognition of any organization and help you build a list of warm leads.

Make it easy to contact you
Place contact info, or a link to it, on the top and/or bottom of each page.  Make your first choice of contact most conspicuous, such as easy-to-read phone number, possibly with smaller cell, fax, physical mailing address if they are secondary avenues.   

Easy navigation keeps visitors happy

Explain what makes you special
Why should visitors stay at your site for more than 5 seconds?  What separates you from the competition? What is your niche?  What valuable items or information are you offering at no or low cost?  Answer all of these on your home page and other main pages. 
Use the magic words:  Best, Free, Leader, Lowest prices, Most experienced, etc., then back it up on secondary pages with lists of features, testimonials from happy customers, statistics, side by side comparisons, product reviews from respected sources and instructions for best results.

Say “Thank you”
Thank your visitors for purchasing, completing a questionnaire or just visiting!  Look for opportunities to show your appreciation and they will remember your friendliness.
Set this page up as confirmation of submitting a contact form.

Keep information current
Consider a “Last Modified” date on time-sensitive material, particularly if there is any question as to if this could be relevant only to a previous date or version of the topic being discussed.  Caution:  Only use this if your content is clearly valid.  If the only date on a page is “copyright 1998″, visitors may assume that this page (and possibly others) is old and untrustworthy.

Avoid distractions
Keep blinking text, scrolling text, animated GIF images, and sound files to a minimum.  Use these only if they highlight important sections of text and blend well with the look of the site.  Do not place too many of these moving features too close to each other, to avoid a nice page from seeming tacky.

Better code can speed up the website

Remind visitors where they stand
Don’t rely on the memory of users.  If an article extends to a second page, repeat its title, possibly with the word “continued.”  During each stage of an online purchase, display the key transaction details on each page.  Include a “Back” button if they don’t wish to continue moving deeper into a particular area.  Guide them throughout your website, prompting them to take action when appropriate.  Clean navigation keeps visitors happy.