Author Archives: recast

About recast

Website Designer and Internet Marketer. Marathon runner.

Celebrate with Webmaster Ray at Free Networking Event

NCCCC

My Attraction Web Design business turned 10 years old last Fall. New Castle County Chamber of Commerce has been a great supporter and offered to celebrate with a ribbon-cutting at their building.

I invite you to join me this Thursday 7/21 3:00-5:00pm for networking, appetizers (Sherm’s Catering), and drink — soft drinks, sorry no beer ;-(     However, the room will be decorated with a sampling of my beer bottle collection. read more

Wilmington Delaware Business Directory

Wilmington Delaware Directory

Submit your business to local directories to get more website visitors, but also to improve your website rank in google, bing and yahoo. You can add your company profile to important online directories including Google+, Yahoo Local, Bing Local, Manta, Superpages, and many more. You may also find a directory for your own city, or town that can give valuable exposure. For example, in New Castle County, DE, submit to my upgraded Wilmington Delaware Directory for free! read more

Smartphone apps

Mobile Apps for Smartphones in Wilmington Delaware

Boost your customer retention with your own smartphone app! Attraction LLC now offers mobile apps to businesses in Wilmington, Delaware and across the USA! Your customers always have their smartphones, so you’ll always be just a tap away!

80% of online browsing time is on a smartphone!

89% of customers prefer mobile app to mobile website!

Mobile Apps are no longer just for “large” businesses. Contact Webmaster Ray for an incredible low monthly cost for your own custom app! read more

Posters & Wall Art Website Re-Designed

Wilmington Posters and Wall Art

Posters, graphics and wall art are a popular item to purchase online, either for personal or business purposes. I re-designed a website I originally built 8 years ago to sell posters and prints online through my affiliate relationship with AllPosters.com, the world’s largest poster store.

My new website is mobile-responsive and is a great example of how anyone can monetize a personal blog or website, or add an income stream to an existing commercial site by placing text ads or banner ads to items that are related to the main theme of your site. Visit http://PostersandWallArt.com to see how I optimized it with my own keywords so that I had a chance of ranking in Google search results. Buy a Wilmington DE motivational poster or a cute kittens poster or funny poster while you’re there! read more

Visible Tips for Your Website

Website development

Prevent the most common visible website mistakes.
Build your website from the visitor’s perspective and make it easy for them to take action (such as calling for information, filling out your contact form or purchasing online). You have under 5 seconds to grab the attention of your prospects before they click away from your site (possibly forever). Call or email us with any questions.

Top 30 Visual Design Tips

Your Domain Name should be logical and search engine friendly like www.web-design.com read more

Basic Website Tips

Website development

What Makes a Great Website?

If you’re building your own site to save money, either with web-publishing software or with an online site builder, make it attractive. But don’t forget critical elements (often invisible) that are necessary to bring in traffic. Finally, what you have must be functional to make it easy for visitors so they don’t leave without reading what you had to offer!

10 Steps Toward a Successful Website

  1. Establish a concise list of objectives. What is your main goal?
  2. Understand the target audience.
    What information do they need, and how fast? Will graphics or video help?
  3. Provide quality content and keep it concise.
    It must immediately convey it’s purpose, or visitors will leave.
  4. Develop a site map based on a logical sequence to display information.
  5. Keep the visitor in mind when developing a navigation scheme.
    The flow from page to page should be logical and consistent.
  6. Utilize multimedia features if they aid communication.
    Mouse rollovers, animated images, sound, etc. can reinforce the text.
  7. Make it Search Engine friendly (Google friendly!). Appropriate title, SEO keywords and META tags are essential to generating traffic.
  8. Maintain the site on a regular basis to keep it fresh and give visitors a reason to return.
  9. Integrate the site with other components of your marketing plan.
  10. Work with a professional developer who has an understanding of both technological and marketing aspects.           More Web Design and SEO tips!

Keep Your Site Working Hard

Your business has a website because it’s a cost-effective way to supplement advertising to prospects and to maintain contact with customers. Include the web address in all marketing material, correspondence, signage, and phone directory ads. You want your site to be more attractive and more user-friendly than the websites of your competition. You’re happy with the design, structure and your marketing video. But once the site is online, it can be all too easy to neglect a key ingredient—your content! read more

Website Videos for Marketing & Demonstration


Video Marketing continues to grow in importance. People like videos – especially short ones. Google likes videos so much that they own YouTube and are happy to promote it.

Even this incredibly simple video that I put together ranks on page 2 of results if you Google “wilmington de web designer”.
Not only should your website feature your general-purpose 30-60 second marketing video, but you should consider adding one to nearly every main page of your business website. If you have 5 different categories of services, create a brief video for each and place it near the top of the page. It’s amazing how many people will view the video instead of reading a few lines of text. read more

Mobile Websites Attract Business – part 2

mobile websites

Converting your desktop-friendly website to be easier to view on mobile devices can drastically improve number of views, time spent on your site, and conversions (calls, opt-ins, sales). Since mid-2014, all of the new websites I’ve built have been using the popular WordPress platform. This allows them to be “responsive” to any screen size. Your website will look good on desktop PC’s, laptops, tablets, and mobile phones. An added bonus is that you will be able to add and edit text and photos throughout your website. I provide training. read more